Joe Coffee Company

06/03/2026

This one started with a cupping.

Jordan Fisher came into our Park Ave Training Lab, sat down with our roasters, and worked through coffees until he found the right one. The result is Call Time - a limited-release medium roast with notes of cocoa, spice, and caramel. And Joe Coffee's first-ever coffee tin.

A lot of the people who make Joe what it is - behind the bar, behind the scenes - are artists themselves. Singers, actors, musicians, makers. That's New York. This one's for all of them.

$1 from every tin supports Broadway Cares/Equity Fights AIDS— providing meals, medication, health care, and emergency assistance to people across the theater community and beyond. yes

Call Time is sourced from El Guayacán Smallholder Farmers in San Ignacio, Cajamarca, Peru - 300 growers in the northern highlands, where the yellow guayacán trees the coffee is named after shade the plants growing beneath them.

05/30/2026

Saturday morning was made for a slow walk down Columbus.

85th and Columbus at 8am — no agenda, no rush. Just you and the neighborhood before the day gets going.

📍 Upper West Side

What’s on your UWS weekend list? 👇

05/29/2026

Every year the Joeys put down the portafilters and pick up something else entirely. ☕️🩵

Wednesday night, it was at .

05/28/2026

How do you dip a latte into sprinkles? 🤔 🌈

05/27/2026

NYC in the summer is a feeling nobody can quite describe, so we stopped trying to describe it and just made a coffee instead.

Lincoln Center is back. A summer coffee made in partnership with ’s Summer for the City — with artwork on the bag designed by students in the Young Artist Pipeline program.

Caramel, honey, clementine. Best on ice. ☀️

Now available online and in cafes. Link in bio.

05/22/2026

The ferry’s running. So are we. ⛴️

Joe at Governor’s Island is open on the weekends all season long — National Maritime Day felt like exactly the right excuse to remind you.

Who are you taking? 👇

05/20/2026

Taylor’s mom opened this restaurant in 1986 with six seats and a jar of upstate preserves.

Forty years later he and his siblings are still running it.

Jonathan used to come here before Joe Coffee existed.

📍 Friend of a Farmer — Gramercy + Upper West Side

Tag someone who needs to know about this place. 👇

— Episode 01

05/18/2026

Danielle Sepsy started selling scones out of her kitchen. Now she has a New York Times bestselling cookbook.

We’ve been fans since Day 1. Last year, we showed up at her Long Island City kitchen, aprons on, ready to learn.

So we’re giving away three signed copies of The Scone Queen Bakes, paired with this month’s Lavender Lemon Scone.

Three ways to win:
☕ Start a new Regular Coffee Club subscription
🩵 Like and comment on this post — tell us your favorite scone flavor
✍️ Fill out our cafe survey

Full details, terms, and links at the link in bio.
Giveaway closes Sunday May 25. Winners announced Monday May 26.





Slide 2: Photo by .

05/15/2026

at 8am in May is its own thing.

The city hasn’t fully decided what kind of day it wants to be yet. Neither have you. Good time for a coffee.

📍 Bryant Park

What’s your go-to order on a spring morning? 👇

05/14/2026

Meet Marisa. From Rockaway, Queens to four years behind the bar at LaGuardia Place — she’s one of the people who makes this neighborhood feel like itself.

Swipe through as we talk cold brew, community, and life on the other side of the counter.

Read the full story at the link in bio. 

05/13/2026

Jonathan Palmer 🍋

Our cheeky take on the Arnold Palmer, named after our founder . Lemonade paired with your choice of black tea or hibiscus tea.

Which one you reaching for first? 👀

05/11/2026

This week’s already looking up. Lychee Limeqde Spritz — now available in Spritz, Matcha, or Espresso. Which one are you walking out with?

05/09/2026

Waverly, doing what it does best. A blend of Peruvian and Mexican coffees, our house espresso in every cafe, every day.

05/07/2026

Some spring things we’re loving at Joe ☀️

Lavender Lemon Scone 🌸 From — ’s Scone of the Month is the perfect pairing. Find the recipe in The Scone Queen Bakes!

Strawberry Matcha 🍓🍵 Fresh strawberry purée meets matcha — sweet, refreshing, and completely in season.

Lychee Matcha Spritz 🍈✨ Our seasonal beverage winner from Sarah Nabi. Light, floral, and made for this exact kind of day.

Available at your neighborhood Joe. 🩵

05/05/2026

Meet El Guayacán, a collective of around 300 smallholder farmers growing coffee in the highlands of San Ignacio, Peru.

Each family tends just a few hectares, processing their harvest by hand on their own farms. Depulping, fermenting, washing, and drying the coffee that ends up in every bag of Benchmark.

We’re proud to support this community through ’s PECA program, which invests in farmer education and long-term sustainability at origin.

Full story at the link in bio.

05/04/2026

🪻🍋 ’s Lavender Lemon is this month’s Scone of the Month — floral, bright, and exactly the kind of classic-made-better that Chef Danielle has been perfecting since she was selling scones out of her kitchen at 13. Now available across all Joe Coffee cafes.

Also featured in ’s cookbook The Scone Queen Bakes! 

Photo by .

05/01/2026

From a morning at our Brooklyn Heights cafe, on the corner of Hicks and Pineapple, through the lens of .

04/30/2026

After nearly 23 years of building Joe with all of you, this feels like a big and meaningful moment. I’m writing with the exciting news that Lee Harrison is stepping into the role of CEO.

Lee started as a barista on opening day at our second cafe at 9 E. 13th Street, which also happened to be his 18th birthday, and has spent over 20 years growing with Joe. He’s worked across cafes, roasting, training, and operations, most recently as COO, helping shape this place in ways that are hard to put into words.

If you’ve been part of Joe at any point, there’s a good chance you’ve felt his impact. He leads with care, honesty, and a real understanding of what this place means to people.

I’m not going anywhere. I’ll be stepping into the role of Head of Growth, focused on what’s next, and I’ll be right alongside Lee as we move forward.

Joe has always been about people and the relationships we build together. That continues.

We’re both really excited for this next chapter.

— Jonathan Rubinstein

04/29/2026

Sparkling Espresso Lemonade 🍋

Sunshine in a glass — bright, bold, and perfectly refreshing.

Recipe:
1. Fill a glass with ice.
2. Pour in your lemonade and sparkling water and give it a gentle stir.
3. Add a shot of Ready to use Espresso.
4. Garnish with a lemon slice and enjoy!

Ingredients:
- Ready to use Espresso
- Lemonade of choice
- Sparkling water
- Lemon for garnish

04/28/2026

Every week, Stephen — QC Roaster here at Joe — lines up samples, tastes them hot, waits for them to cool, and makes a call. That’s cupping. And it’s how the language of coffee gets built. Here, he’s doing a cupping of Montze’s Café Feminista.

When you read tasting notes like papaya, milk duds, and candied coconut, that’s not an ingredient list. It’s a description of what to expect. So no, you won’t find any milk duds in this coffee. 

As Stephen puts it: “There is no coconut in it. It’s just when you taste that coffee, that’s what it reminds you of. If you like this in other foods or beverages, maybe this is something you’d actually like. It’s a way to point you toward something.” 

These notes are a reflection of what Stephen and the rest of the roastery team tasted when they sat down with this coffee and really explored it. 

Want to experience it for yourself? We’re opening our cuppings back up to the public and our first event is May 7th. Head to the link in bio to learn more and reserve your spot. Space is limited.

04/27/2026

Why does espresso come with sparkling water?

Brian, Senior Barista Trainer at Joe, shares the reason behind the pairing.

04/24/2026

Coffee is political. That’s the foundation of Café Feminista, our new collection from two women doing extraordinary work in México.

💜 Blanca Suazo grows in Córdoba, Veracruz on land her family has farmed since 1960. For her, feminism is about removing barriers: smallholder producers owning their work and building independence in tangible ways.

🧡 Montze Olvera leads Las Adelitas, a feminist collective in Hidalgo that she founded to make visible the work of indigenous women in coffee. Her manifesto: never again a coffee without us.

Both are at the link in bio. And while you’re there, what does feminism mean to you?

04/23/2026

Meet Oscar. From his family’s coffee farm in Colombia to production roaster at LIC—he’s been part of the Joe team for seven years now. Swipe through as we talk gesha coffee, family farms, and life behind the roaster. 

Oscar’s is our featured guest roaster at LIC and the Pro Shop for a limited time. Full story at the link in bio.

04/21/2026

Meet Sarah. Barista at our Long Island City Roastery and the winner of this season’s beverage competition. 

Her Lychee Mint Spritz draws from her Bengali heritage and a whole lot of taste-testing. Fresh, unexpected, and entirely her own.

Available now at all Joe cafes. Link in bio for the full story.

04/20/2026

4/20, the NYC way. 🗽☁️

We teamed up with to bring a taste of our spring menu to all four locations—Union Square, SoHo, Downtown Brooklyn, and Fifth Ave—and the energy carries through.

From Lychee Limeade to Coconut Water Iced Americano, it’s all about bright sips, good company, and doing things with care.

Celebrating today? Swing by and settle in.

08/05/2025