10/25/2026
Serving chills tonight. ๐
Come grab your treat under the moonlight!
Availability and hours may vary by shop and day.
Rita's Italian Ice & Frozen Custard
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Rita's Italian Ice & Frozen Custard is a popular ice cream shop and parlor chain, serving up fresh daily-made Italian Ice, Frozen Custard, Milkshakes, Sundaes, and more. With over 600 shops located in 31 states across the nation, this one-of-a-kind treat experience brings you "Ice, Custard & Happiness". Founded in 1984 by Bob Tumolo and his mother Elizabeth with a modest goal of earning extra income, Rita's still uses real fruit in their recipes to create refreshing and delicious frozen treats. Come taste the difference for yourself.
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Address
1317 E. 17th Street
Brooklyn, NY
11230
To reach the location on E 17th Street in Brooklyn via public transport, take the local or express subway train to either the Flatbush Avenue or Newkirk Plaza stations. From there, walk about 15 minutes or take a bus to E 17th Street.
If you're driving, you can park on nearby side streets or in the parking lot located at the intersection of E 17th Street and Cortelyou Road.
Opening Hours
| Monday | 12pm - 10pm |
| Tuesday | 12pm - 10pm |
| Wednesday | 12pm - 10pm |
| Thursday | 12pm - 10pm |
| Friday | 12pm - 4:45pm |
| Saturday | 7:15pm - 12am |
| Sunday | 12pm - 10pm |
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What people say
Rita's Italian Ice & Frozen Custard is a must-visit for anyone looking for a unique and delightful treat experience. As the largest Italian Ice concept in the nation, Rita's offers an extensive range of frozen treats that are sure to satisfy any sweet tooth.
Their famous Italian Ice is made fresh daily and comes in a variety of flavors, including some with chunks of fresh fruit. The Frozen Custard is also a must-try, as it is creamy and delicious. Additionally, their Milkshakes, Sundaes, Custard Cookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations are all equally tempting.
What makes Rita's stand out from other ice cream shops is their commitment to using real fruit in their products. This ensures that every bite is not only refreshing but also healthy.
The story behind Rita's is also heartwarming. It started with Bob Tumolo selling Italian Ice from a small porch window in Bensalem, PA in 1984. Today, Rita's continues to spread happiness everywhere it goes while still maintaining its commitment to making everything fresh every day.
Overall, Rita's Italian Ice & Frozen Custard is an excellent choice for anyone looking for a unique and delicious treat experience. With over 600 shops across 31 states and locally owned small business status, there's no excuse not to try it out!