Pura Vida Miami - Upper East Side

Pura Vida Miami - Upper East Side Pura Vida Miami – Upper East Side is a coffee shop, health food restaurant, and café that has helped shape a wellness-focused lifestyle since 2012. Located on 2nd Avenue, the brand’s menu blends balanced, nutritious choices with indulgent favorites designed for today’s fast-paced routine. With its emphasis on healthier, happier living, Pura Vida Miami delivers “paradise” through everyday food that supports well-being.

Recent social media posts

10/25/2026

No better way to start the day 🩵✨

10/24/2026

Name a better plan, we’ll wait ☀️

The girlies enjoying their fav sips in paradise 🌴What is your go to drink order?
10/23/2026

The girlies enjoying their fav sips in paradise 🌴

What is your go to drink order?

Just a shot of our new breakfast menu, that’s all ✨ A little taste of paradise, served all dayGood coffee, fresh favorit...
10/21/2026

Just a shot of our new breakfast menu, that’s all ✨ A little taste of paradise, served all day

Good coffee, fresh favorites, and the kind of breakfast worth slowing down for 🩵

10/19/2026

Breakfast, lunch, and dinner, the Pura Vida way 🌴

Your sweet treat plans just got an upgradeStop by to try our NEW Greek Frozen Yogurt Swirls🍓 Strawberry Hazelnut • 11g p...
10/17/2026

Your sweet treat plans just got an upgrade

Stop by to try our NEW Greek Frozen Yogurt Swirls
🍓 Strawberry Hazelnut • 11g protein
✨ Pistachio Crunch • 21g protein
🍫 Dubai Chocolate • 18g protein
Prefer a classic? You can always enjoy our signature Berry Bliss • 12G protein

Available for in-store at the following participating locations: Short Hills, Fifth Avenue, Coconut Grove, Sunset Harbour, Aventura Abbey, West Boca.

Some of our favorite colors of 2026 🩷🩵🧡Which one is yours?Miami Vice 🩷Golden Hour 🧡Welcome to Miami 💛Coco Azul 🩵Super Gr...
10/14/2026

Some of our favorite colors of 2026 🩷🩵🧡

Which one is yours?

Miami Vice 🩷

Golden Hour 🧡

Welcome to Miami 💛

Coco Azul 🩵

Super Greens 💚

Your coffee order has entered the group chat ☕Which one are you?Cappuccino: you romanticize the little things ✨Pumpkin S...
10/12/2026

Your coffee order has entered the group chat ☕
Which one are you?

Cappuccino: you romanticize the little things ✨

Pumpkin Spice: you make the most of every season 🍂

Iced Latte: you never skip a coffee run 🩵

Whipped Coco Americano: you love finding a new favorite 👀

Cold Brew: you like to start the day strong ☀️

10/09/2026

When you hang out so often you start ordering the same thing 🥬

Ordering the same thing as your bestie >>>
10/08/2026

Ordering the same thing as your bestie >>>

The drizzle is what does it for us ✨Say hello to our new seasonal Fennel Pistachio Salad: mixed greens, peppery arugula,...
10/06/2026

The drizzle is what does it for us ✨

Say hello to our new seasonal Fennel Pistachio Salad: mixed greens, peppery arugula, shaved fennel, fresh herbs, parmesan, and toasted pistachio crumbs, finished with a tangy sumac vinaigrette.

Have you tried it yet?

What’s your favorite part of the season? 🌬️ Crisp air + Pumpkin Spice Cloud🍁 Changing leaves + Pumpkin Spice Cloud🧥 Fall...
10/02/2026

What’s your favorite part of the season?

🌬️ Crisp air + Pumpkin Spice Cloud
🍁 Changing leaves + Pumpkin Spice Cloud
🧥 Fall fits + Pumpkin Spice Cloud

See what we did there? 👀
Share with us below.

09/29/2026

National Coffee Day sounds like this ☕️

A little reminder to treat yourself to your favorite coffee today. What’s your order? ✨

09/28/2026

Art Deco colors, golden light, a drink that matches the whole aesthetic 🌴

Our version of Miami. Elevated, optimistic, unmistakably us.

09/27/2026

POV: How everyday should feel like ☀️

We’ve elevated your PSL into a Pumpkin Spice Cloud ☁️ double espresso, protein packed pumpkin cream goodness.Have you tr...
09/25/2026

We’ve elevated your PSL into a Pumpkin Spice Cloud ☁️ double espresso, protein packed pumpkin cream goodness.

Have you tried it yet? ✨

Address

1598 2nd Avenue
New York, NY
10028

Public transport (subway + walk)
- Take the Q, F, or 4/5 to the nearest Upper East Side stop (commonly around 68th St–Lexington Ave or 72nd St–2nd Ave area).
- Walk toward 2nd Avenue and head east/west as needed until you reach 2nd Avenue.
- Use a map app for the final block-by-block route on foot.

Bus
- Use an MTA bus that serves the Upper East Side along/near 2nd Avenue (check your starting point in Google Maps/Citymapper).
- Get off at the closest stop to your destination on/near 2nd Avenue, then walk a few minutes.

Driving
- From Midtown: follow signs toward the Upper East Side and take Lexington Ave or York Ave north, then connect to 2nd Avenue.
- From Downtown: head north via Park Ave/Lexington Ave and turn onto 2nd Avenue when you’re near your cross street.
- Parking: expect metered street parking with time limits. There are also nearby paid garages—use a parking app (SpotHero/ParkWhiz) or your navigation’s “parking” option for availability and rates.

Tip
- For the most reliable arrival time in Manhattan, public transit is often faster during peak hours; if driving, plan for limited street parking.

Opening Hours

Monday 7am - 10pm
Tuesday 7am - 10pm
Wednesday 7am - 10pm
Thursday 7am - 10pm
Friday 7am - 10pm
Saturday 7am - 10pm
Sunday 7am - 10pm

Telephone

(305)5354142

Alerts

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What people say

Pura Vida Miami - Upper East Side on 2nd Avenue is a standout coffee shop and health-focused cafe that brings together wellness, flavor, and everyday convenience. Since opening in 2012, the brand has built a reputation for helping people eat in a way that feels both balanced and satisfying—perfect for busy days when you still want something nourishing.

The menu strikes a great harmony between nutritious choices and indulgent favorites, making it easy to find something that fits your mood. Whether you’re stopping in for a coffee or looking for a health-forward meal, the overall vibe is welcoming and lifestyle-driven—like taking a quick trip to “paradise” without leaving the neighborhood.