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05/25/2026
This Memorial Day, we’re pausing to honor and remember the brave heroes who have served. 🇺🇸❤️
At Baked Cravings, we’re grateful for the community we serve and the freedom to share what we love. If you’re gathering with friends and family, make it a worry-free celebration with our 100% nut-free treats! 🍪🧁
Wishing you a safe and meaningful day of remembrance.
Order holiday favorites here ➡️ bakedcravings.com
05/24/2026
Passion for pastry often masks the harsh reality of running a commercial storefront. While creating the perfect sourdough or the most intricate cake requires immense artistic talent, those skills alone don't keep the doors open.
Many talented bakers fall into a common trap: believing that being great in the kitchen naturally translates to being a successful business owner. The truth is far more complex. A thriving bakery relies just as much on inventory management, profit margins, effective marketing, and staff leadership as it does on the quality of the ingredients. When the business side is neglected, even the most delicious creations can’t save a venture from becoming overwhelmed by administrative chaos and financial strain. This perspective offers a sobering, necessary look at why strategy must outweigh sentiment when turning a culinary dream into a sustainable career.
05/24/2026
Today we celebrate on the street renaming.
"Founded in 1949, El Nuevo Caribe is the first Puerto Rican Democratic Club in the United States serving the 68th District of NY.
For over 75 years, El Caribe Democratic Club has been a pillar in the community, uplifting generations through civic engagement, cultural pride, advocacy, and leadership in East Harlem and beyond. From empowering local voices to preserving Puerto Rican and Latino heritage, this moment represents the strength and unity of our people."
05/23/2026
The smell of fresh bread is intoxicating, but it doesn’t pay the bills. Countless talented bakers find themselves stuck in a dangerous cycle: they are busy, their ovens are constantly running, and customers love their products—yet the bank account remains empty.
This deep dive pulls back the curtain on the silent killers of the bakery business. It’s not about the quality of the sourdough or the artistry of the cake; it’s about the hidden math that most entrepreneurs overlook. From the fatal mistake of pricing based on feelings rather than hard data to the invisible costs of labor, electricity, and spoilage, this analysis exposes why being busy is often the most dangerous illusion a business owner can have.
Beyond the numbers, it explores the brutal reality of location strategy. Even the best pastry in the world can't save a shop that nobody sees. If the storefront is hidden, the business is destined to crumble, regardless of how good the product tastes. This is a must-watch for anyone wondering why their passion project hasn't turned into a profitable empire.
Watch full video
https://youtu.be/BhfzQmW1eaI
05/23/2026
https://youtu.be/BhfzQmW1eaI
We are growing our YouTube presence this year. Super proud of the brand's consistency and growth. Thank you for your support 🥰🥰🥰🥰🥰
Join us as we slice through the sugar-coated myths of the food indu...
05/21/2026
May is Food Allergy Awareness Month!
For millions of families, "nut-free" is a commitment to safety. We’re proud to be your 100% peanut and tree-nut-free sanctuary, where everyone can indulge without worry. 🍪
Join the teal movement and celebrate the nut-free way!
Safe treats are a click away ➡️ bakedcravings.com
05/19/2026
Order now new flavor ☔ drop!
1. Churro 🤎🤎
2. Caramel Sea Salt ⛵⛵
3. Protein Choc. Chip 🏋🏼🏋🏼♀️
Online, in-store, messenger and GH, Uber & DD
05/13/2026
This about sums it up 🫡🫡🫡
You ready?
Let's get it!
05/13/2026
If you haven't joined our YouTube channel what are you waiting for! check out the great videos. 🎥🎥
like subscribe and turn on all the alerts. 🚒🧑🏼🚒
Linktree link in bio 🌲🌲
05/11/2026
NYC let's celebrate our team. Limited addition Knicks cupcakes today free.
One person
Required:
Between 12 and 3pm
Tag us on photo with cupcake
1673 Lexington ave (105fh and Lexington)
05/10/2026
Happy Mother’s Day to the true MVPs! 🌸✨
Today, we’re pausing to celebrate the incredible women who build legacies, nurture dreams, and keep our communities thriving. Whether she’s your mom, your mentor, or the woman who stepped up when it mattered most, today is for her.
At Baked Cravings, we believe every celebration should be filled with joy and zero worry. That’s why our treats are always 100% nut-free: so you can focus on making memories, not checking labels. 🧁💯
To all the mothers in Harlem, NYC, and beyond: Thank you for everything you do. We hope your day is filled with all the sweetness you bring into the world!
Sending love and light to you and yours today. 💡🧁
visit us at www.bakedcravings.com
( The Baked Cravings Team)
05/05/2026
Imagine walking up to a brick building, signing a clipboard, and starting a job—no resume, no suit, and absolutely no questions about the past. In a world obsessed with credentials and background checks, one business in Yonkers, New York, is doing things differently.
For over 40 years, Greyston Bakery has championed a radical concept called open hiring. By removing barriers to employment, they’ve proven that potential matters more than a work history. Their philosophy is simple but powerful: they don't hire people to bake brownies; they bake brownies to hire people. It’s a refreshing look at what’s possible when a company chooses to focus entirely on someone’s future rather than their resume.
https://youtu.be/JIOwDoxmYI4
05/04/2026
Imagine building a business where your resume doesn't matter, but your potential does. Greyston Bakery is flipping the script on traditional hiring, proving that human dignity is a far better metric for success than a polished interview. By ditching the complicated HR processes and simply offering a hand to those looking for a fresh start, they’ve built a world-class team based entirely on the belief that everyone deserves a second chance.
Whether it's a batch of brownies or a pint of ice cream, these products represent a radical, kinder way to do business—one where the past doesn't write the story of the future. It’s a powerful reminder that sometimes, all it takes to change a life is someone willing to say yes.
Could open hiring be the key to a better, more inclusive future of work? Do we need to stop judging people by paper and start seeing the human in front of us? Share thoughts on whether second chances are the missing piece in today’s corporate culture.
Watch full video
https://youtu.be/WHHbIUnActM
05/04/2026
Thank you for the award.
🕺🏻🕺🏿🕺🏾🕺🏽🕺🏼
Good to see the hard work the team puts in daily is recognized.
Thank you all.
05/03/2026
From a humble backyard setup to the thriving success of a brick-and-mortar location—this is what true hustle looks like. There is a raw, unmatched energy that comes from building a business from the ground up, one milestone at a time. It’s not just about the final destination; it’s about honoring every step of the journey, from those early days in the backyard to the expansion into food trucks and beyond. This perspective reminds every entrepreneur that persistence pays off in ways that can’t be measured on a spreadsheet.
Subscribe to our youtube channel for more great insight.
https://www.youtube.com/
05/02/2026
Get your Mother's Day treats now!
Pre-order today for store pickup or local delivery.
No nationwide shipping, but alternatives available for outside NYC metro area 🥰🥰
05/02/2026
Hitting the mall this weekend?
7 likes, 2 comments. "How Cinnabon Uses "Scent Marketing" to Manipulate Your Brain"
05/01/2026
It's national decision day! We hope to be apart of all fundraising campaigns from this day forward.
Thank you for believing in Raise Cravings vision powered by
Link in bio
04/30/2026
This deep dive uncovers the fascinating world of sensory marketing and how Cinnabon transformed the smell of warm cinnamon and butter into a global weapon of mass attraction. From strategic oven placement to the concept of aroma profiling, the brand has mastered the science of bypassing logic and going straight for the emotional trigger. It turns out that building a craving is a lot more calculated than just baking a delicious treat.
https://youtu.be/sfEW_uW9l7Y?si=9EYWLaqWq-6cE5X4
04/30/2026
Ever walked into a mall without being hungry, only to find yourself inexplicably drawn to a Cinnabon? It’s not just a craving; it’s a calculated business tactic. That warm, buttery scent isn't an accident—it’s the cornerstone of a brilliant, multi-million dollar strategy known as Sensory Marketing.
Watch the full video on youtube!
https://www.youtube.com/watch?v=sfEW_uW9l7Y&t=57s
04/28/2026
Sweet news! Our premium desserts are loading, with many flavors to try, including boozy options.
stay tuned, you will need to order in advance - this dessert is a labor of love.
04/27/2026
What starts as a simple pricing discrepancy at a Lowe's store takes a wild turn when a manager decides to escalate a disagreement with a customer by calling the police instead of simply correcting the error.
Jim Jones captures the moment this power trip unfolds, highlighting a critical lesson in customer service and legal compliance. In states like New York and New Jersey, Scanner Accuracy laws are clear: the price on the shelf is what the customer should pay. When a store ignores consumer rights and chooses confrontation over basic accountability, the result isn't just a lost sale—it’s a potential PR nightmare and a serious lesson for management everywhere. A few dollars saved on a price tag is rarely worth the cost of viral accountability.
See my response on youtube.
https://youtu.be/NJy8MHL_DC0?si=ybY2bV9nVkfU3ONM
04/17/2026
What we doing?
04/16/2026
Link in bio
Or [email protected]
BakedCravings.com
NYC approved vendor, local messenger service available NYC (all borough's), Northern NJ, Westchester county, parts of Long Island and Connecticut.
Since 2017 we have enjoyed our commitment to delicious desserts made in our 100 .
Address
1673 Lexington Avenue
New York, NY
10029
To get to the location on Lexington Avenue in New York, you can take the subway and get off at the 86th Street station. From there, walk east towards Lexington Avenue and turn left. The destination will be on your right.
If you prefer to drive, you can take the FDR Drive and exit at 96th Street. Turn left onto 1st Avenue and then turn right onto East 86th Street. Finally, turn left onto Lexington Avenue and the destination will be on your right.
There are also several parking garages in the area if you need to park your car.
Opening Hours
| Monday |
11am - 7pm |
| Tuesday |
11am - 9pm |
| Wednesday |
11am - 9pm |
| Thursday |
11am - 9pm |
| Friday |
11am - 9pm |
| Saturday |
11am - 9pm |
| Sunday |
2pm - 7pm |
Alerts
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What people say
Baked Cravings is a cupcake shop located on Lexington Avenue that offers some of the most delicious pastries in town. Founded in 2017 by Craig Watson, this bakery has quickly become a go-to spot for anyone with a sweet tooth. What sets Baked Cravings apart from other bakeries is their commitment to providing nut-free and peanut-free desserts, making it a safe option for those with allergies.
The cupcakes at Baked Cravings are simply divine. They are always fresh-baked and come in a variety of flavors that will satisfy any craving you may have. From classic vanilla and chocolate to more unique options like red velvet and banana pudding, there is something for everyone. The frosting on top of each cupcake is perfectly whipped and adds just the right amount of sweetness.
Aside from their cupcakes, Baked Cravings also offers other baked goods such as cookies, brownies, and cakes. Each item is made with the same level of care and attention to detail as their cupcakes.
Overall, Baked Cravings is a must-visit spot for anyone who loves baked goods. The quality of their products is unmatched, and their commitment to providing nut-free and peanut-free desserts makes them stand out from the crowd. If you're in the area, be sure to stop by and indulge in one (or several) of their delicious treats!
