Baked Cravings

Baked Cravings Baked Cravings, a cupcake shop located on Lexington Avenue, was founded by Craig Watson in 2017. After years in the financial sector, Watson decided to share his love for baking by offering nut-free and peanut-free desserts nationwide. Satisfy your cravings with Baked Cravings' delicious pastries!

Recent social media posts

06/22/2026

NEW LOCATION ALERT! 🚨 NJ, we’re officially on the shelves at Maywood Marketplace! 🎉

We are so excited to announce that you can now pick up your favorite Baked Cravings Mini Crisp Cookie Bags right here in Maywood, New Jersey.

To celebrate, there is special pricing active right now! It is the perfect excuse to try all 5 of our incredible flavors and find the one you love most. 🍪✨

👇 Tag a friend who needs a snack run this week!

📍 Find us at: Maywood Marketplace, NJ
🔥 Limited-time special pricing—don't miss out!

06/22/2026

NEW LOCATION ALERT! 🚨 NJ, we’re officially on the shelves at Maywood Marketplace! 🎉

We are so excited to announce that you can now pick up your favorite Baked Cravings Mini Crisp Cookie Bags right here in Maywood, New Jersey.

To celebrate, there is special pricing active right now! It is the perfect excuse to try all 5 of our incredible flavors and find the one you love most. 🍪✨

👇 Tag a friend who needs a snack run this week!

📍 Find us at: Maywood Marketplace, NJ 🔥 Limited-time special pricing—don't miss out!

CookieLovers NJSnacks SupportLocalNJ

06/18/2026

Nothin like a relaxing walk to start the day.

06/14/2026

We did it like we supposed to!

06/10/2026

Allegedly, Mondays game was uhh called fairly.. Allegedly the refs got the word the world is watching!

But hey🙋🏿‍♂️ we just make the desserts to watch during the games.

06/09/2026

The refs are in on the fix.. NYC they can't stop us. Let's go knicks

06/07/2026

Big milestone moment on 38th Street! 🏙️✨

If you’re walking past the Amazon headquarters, you might notice a beautiful new view. We are officially live with our brand-new window installation! 🖼️🧁

We’re using this spotlight to showcase exactly what makes us special—serving up delicious, 100% nut-free treats from our award-winning bakery. Because everyone deserves to indulge safely and enjoy the very best! 🔒❤️

A massive shoutout and thank you to . You’ve been the ultimate partners, supporting Baked Cravings and our world since way back in 2017. We love growing with you! 🥂🙌

Address

1673 Lexington Avenue
New York, NY
10029

To get to the location on Lexington Avenue in New York, you can take the subway and get off at the 86th Street station. From there, walk east towards Lexington Avenue and turn left. The destination will be on your right.

If you prefer to drive, you can take the FDR Drive and exit at 96th Street. Turn left onto 1st Avenue and then turn right onto East 86th Street. Finally, turn left onto Lexington Avenue and the destination will be on your right.

There are also several parking garages in the area if you need to park your car.

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 2pm - 7pm

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What people say

Baked Cravings is a cupcake shop located on Lexington Avenue that offers some of the most delicious pastries in town. Founded in 2017 by Craig Watson, this bakery has quickly become a go-to spot for anyone with a sweet tooth. What sets Baked Cravings apart from other bakeries is their commitment to providing nut-free and peanut-free desserts, making it a safe option for those with allergies.

The cupcakes at Baked Cravings are simply divine. They are always fresh-baked and come in a variety of flavors that will satisfy any craving you may have. From classic vanilla and chocolate to more unique options like red velvet and banana pudding, there is something for everyone. The frosting on top of each cupcake is perfectly whipped and adds just the right amount of sweetness.

Aside from their cupcakes, Baked Cravings also offers other baked goods such as cookies, brownies, and cakes. Each item is made with the same level of care and attention to detail as their cupcakes.

Overall, Baked Cravings is a must-visit spot for anyone who loves baked goods. The quality of their products is unmatched, and their commitment to providing nut-free and peanut-free desserts makes them stand out from the crowd. If you're in the area, be sure to stop by and indulge in one (or several) of their delicious treats!