Woops

Woops is a dessert shop and restaurant located on Norman Avenue that specializes in handmade macarons and cookies. Using only the finest natural ingredients, Woops puts great care and attention into their sweet treats to provide customers with a sublime experience. Although temporarily closed, they hope to continue to make the world a happier place one cookie at a time.
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Recent social media posts

05/31/2026

May flew by… and we’re ending it the best way we know how ✨ With a little something for yourself, a little something to share, and a reminder that the small moments are usually the sweetest. 💕

05/25/2026

Today we remember and honor 🇺🇸

05/09/2026

Mother’s Day is tomorrow... And no, a hug is not enough 😏 Treat her to something she’ll actually remember — a box of French macarons that’s almost too pretty to eat. Almost. 🎁 Order now on our bio!

05/07/2026

We’ve arrived, Freehold 🎉 Join us as we celebrate the grand opening of our newest Woops! location at Freehold Raceway Mall — just in time for Mother’s Day 💐 Come meet Morris, our newest owner, and the amazing team behind the counter. Whether you’re looking for the perfect gift, planning an event, or just stopping by for a treat, we’d love to show you what Woops! is all about ✨

🗓️ Friday, May 8
⏰ 3 PM – 5 PM
📍 Floor 1 (outside of Five Below)

Plus… enjoy a complimentary macaron while you’re there 😉 Tap the link in bio to RSVP 💝

*Conditions apply.

05/02/2026

Okay but which flavor are YOU? 👇🌸
🍋 Lemon Meringue - the classic one
🪻 Honey Lavender - the fancy one
🥭 Tropical Mango - the fun one
🎂 Birthday Cake - the extra one
🍓 Strawberry Lemonade - the refreshing one
Comment your pick and tag someone who needs one of each 😏

04/30/2026

You already know what she does for you every single day. 🌸 This Mother's Day, give her something that says it all — no words needed. A beautiful box, her favorite spot on the couch, and a moment that's just for her. Grab her box before it's gone... link in our bio! 🫶🏼

04/27/2026

Sorry, flowers, you’ve been replaced 🌸😂 A macaron bouquet hits different and tastes even better. Tag someone who deserves one 👇

04/21/2026

Spring: 10/10. Spring with macarons: 100/10. 🌸✨

04/19/2026

Whether she’s your mum, bonus mum, grandma, auntie or the woman who has always felt like home, our Mother’s Day Collection is here for her 🌸 Handcrafted with love, just like everything she does for you. Shop now at our link in bio ✨
giftideas mothersdaygifts woopsmacarons momfigure

04/16/2026

Not every day needs a reason to treat yourself… but April kind of feels like one anyway 👀✨

04/12/2026

Spring has sprung with two irresistible new flavors! 🌸
Romantic Raspberry = heart-shaped, sweet & tart bliss. ❤️
Cotton Candy = light, fluffy and full of carnival-day nostalgia 🎡
Treat yourself and order from your nearest store. 💖

04/08/2026

Celebrate the final moments of Passover with our collection—made for sharing, gathering, and making the sweetest memories together. 💛 Shop local on the link in our bio.

03/31/2026

As Women’s History Month comes to a close, we honor the strength, creativity, and resilience of women everywhere, the leaders, creators, dreamers, and changemakers who shape our communities every day. Today and always, we celebrate the voices, stories, and achievements that continue to inspire progress and possibility. 💜

03/28/2026

Celebrate your Hannah Montana moment with macarons 💖 ✨

03/27/2026

This is a big moment for us, and we wanted to share it with our Woops! family 💛 We’re bringing the macaron experience closer to you, right where the magic truly happens: in our stores.

As we grow, we’re shifting away from nationwide shipping through our website. You can place your final online orders until April 5, and we’ll make sure every single one ships by April 15.

We can’t wait to welcome you in-store—where every flavor is meant to be discovered. 📍 Find your nearest location via the link in bio.

03/26/2026

We love her! 💖 So her return feels extra nostalgic, even if this moment at our kiosk is AI-made 😂✨ Celebrating the 20th anniversary of Hannah Montana with macarons, of course. 🎬

03/20/2026

Happy Macaron Day 🎉 Today is the day… and our locations are celebrating by giving away 100 free macarons* 🥳 Stop by to be part of the celebration!
*Check with your nearest Woops! for availability.
woopsmacarons

03/18/2026

Mac Day is almost here, and we’re celebrating with a little extra sweetness! 🎉 Now through 3/20, when you purchase any gift box in-store, you’ll receive one free surprise flavor add-on, a bonus bite, on us*. Stop by, pick your favorite box, and let the surprise make it even better. 🥳
*In-store only with the purchase of a box of 9, 18, 27, or 36 macarons. While supplies last.

03/16/2026

Spring just got sweeter! Our Easter and Passover collections are here 🌷🐰✡️ Festive (and wheat-free) macarons for every celebration. Treat yourself and your loved ones this season 💖

03/12/2026

Sweet cravings, solved. Skip the trip and enjoy your favorite macarons with our local delivery, bringing the sweetness straight to your door. 💖

03/10/2026

Macarons may be the stars… but our team is the magic behind them. ✨

03/06/2026

This Ramadan and Eid, savor the sweetness of togetherness, gratitude, and cherished moments. Our special collection is made to celebrate every meaningful bite. 🌙✨

03/01/2026

March is Women’s History Month 🦸‍♀️ A time to celebrate the stories, achievements, and impact of women past and present. 💕 All month long, we’re honoring the women who inspire change, creativity, and progress every day.

02/25/2026

Employee Appreciation Day is just around the corner, and Woops! french macarons are the perfect way to show your team some love. 🎉 Easy to share, visually joyful, and universally enjoyed, making meaningful appreciation simple and sweet. 💼✨

02/20/2026

Sweet rewards are just a bite away ✨ Join The Mac-Nificent Club to earn points on every purchase, enjoy exclusive perks, and get early access to limited-edition treats, all with an easy sign-up through the link in our bio. The more Woops! moments you savor, the sweeter the rewards 💝

Address

120 Norman Avenue
New York, NY
10013

To get to Norman Avenue in New York, you can take the L train to the Graham Avenue or Lorimer Street station and walk toward Norman Avenue. Alternatively, you can take the B43 or B48 bus to the corner of Graham Avenue and Norman Avenue.

If driving, there are free street parking options on some sections of Norman Avenue and neighboring streets. Be aware of alternate side parking regulations for street cleaning days. Paid parking garages are also available on Manhattan and Graham Avenues nearby.

Once you arrive at Norman Avenue, a dessert shop and restaurant will be located on this road.

Opening Hours

Monday	7am - 9pm
Tuesday	7am - 9pm
Wednesday	7am - 9pm
Thursday	7am - 9pm
Friday	7am - 9pm
Saturday	8am - 9pm
Sunday	8am - 8pm

Website

http://www.bywoops.com/

Alerts

Be the first to know and let us send you an email when Woops posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

What people say

Woops on Norman Avenue in New York is a dessert shop and restaurant that truly understands the importance of desserts. They believe that desserts are not just a treat, but a special moment that can brighten up anyone's day. And they certainly deliver on this belief with their handmade macarons and cookies.

What sets Woops apart from other dessert shops is their commitment to using only the finest quality natural ingredients, free of chemicals and preservatives. This ensures that every bite of their pastries is not only delicious but also healthy.

The team at Woops puts their heart and soul into everything they bake, which is evident in the taste and presentation of their desserts. Whether you're looking for comfort food or a sweet companion for a relaxed evening at home, Woops has got you covered.

Their mission to make the world a happier place one cookie at a time is truly admirable, and it shows in the smiles on their customers' faces. You can find them online, at their boutique outlets, or even at the Holiday Shops at Bryant Park in NYC.

Overall, if you're looking for unmistakably delicious desserts that are made with love and care, then Woops on Norman Avenue is definitely worth checking out.

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