Recent social media posts
09/14/2026
• A JOURNEY TO THE EDGE OF THE PACIFIC •
Join us at Lure Fishbar SoHo for an unforgettable evening with Wayfarer Vineyard 🍷
W**emakers Jason & Cleo Pahlmeyer bring their Sonoma Coast wines, ranked in the Top 100 in the World by W**e Spectator to a six-course dinner hosted by Preston Clark .
From Ch*****ne Huré Frères to butter-poached Maine lobster, A5 Miyazaki NY strip, and an apple cinnamon tartlet finish … this is coastal California meeting the heart of SoHo.
📅 Wednesday, October 21, 2026
📍 Lure Fishbar, SoHo
💵 $245 per person
Presented by Selection Pas Mal, in partnership with Lure Fishbar.
Limited seats — link in bio to reserve 🔗
https://www.sevenrooms.com/experiences/lurefishbar/a-five-course-dinner-featuring-selections-from-wayfarer-winery-5045380751409152
07/01/2026
Every day we sell a ton of crispy rice at Lure, topped with tuna, or uni, or caviar. We didn’t invent it, but we sure love it. The man who did, Katsuya Uechi, passed away this month at 67. He first put spicy tuna on a crisp little cake of rice at his own sushi bar in Studio City, and the dish took off from there onto menus all over the world. Ours included. We owe him a bit of gratitude for that. He left his mark on the culinary world, one plate at a time, and we’re glad to keep serving our version of what he started.
12/20/2025
21 years later still in Vogue….
12/16/2025
Another year and another NYE Yacht Party as we celebrate and ring in ‘26.
10/17/2025
Limited seating for Chef Preston Clark W**e Series Dinner at Bar Mercer:
Wednesday, October 22nd 5pm - 11pm
Five Courses with W**e Pairings
MENU FIRST COURSE Tuna & Diver Scallop Carpaccio torched peppers, Thai chili & passionfruit vinaigrette Pairing: Elk Cove Estate Riesling 2023
SECOND COURSE Butter Poached Maine Lobster chanterelles, sugar snaps, pea shoots, shellfish broth Pairing: Big Table Farm Wild Bee Chardonnay
THIRD COURSE Pan Roasted Muscovy Duck Breast Tokyo turnips, lacinato kale, pinot noir beurre rouge Pairing: Beaux Frères Willamette Valley Pinot Noir 2022 MAIN COURSE Mustard Brushed New Zealand Lamb Chop sweet potato fondant, melted shallots, maitakes, spiced lamb jus Pairing: Bergström Gargantua Pantagruel Syrah
DESSERT Strawberry Tartlet toasted pistachios, crème fraîche ice cream Pairing: Zephyr Wells Trousseau 2024
$175 per person plus Tax and Gratuity
03/02/2025
Who says you need an excuse to order the seafood tower?
02/21/2025
Where the magic happens 🍸
Address
142 Mercer Street
New York, NY
10012
The Mercer Street seafood and sushi restaurants are located in downtown New York City. For those who prefer public transportation, one can take the subway and get off at the Broadway-Lafayette station or Prince street station. Alternatively, you can take a taxi, an Uber or drive your car to the area. There are parking garages available nearby but make sure to check their rates beforehand as they may be steep.
Opening Hours
| Monday |
12pm - 11pm |
| Tuesday |
12pm - 11pm |
| Wednesday |
12pm - 11pm |
| Thursday |
12pm - 12am |
| Friday |
12pm - 11pm |
| Saturday |
11:30am - 11pm |
| Sunday |
11:30am - 10pm |
Alerts
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What people say
Seafood restaurants are known for their fresh and delicious seafood dishes that leave your taste buds craving for more. Lure Fishbar, located in the heart of Soho on Mercer Street, is one such seafood restaurant that offers an exceptional dining experience to its patrons.
Owned and operated by Mercer Street Hospitality, Lure Fishbar is not just a seafood restaurant but also a sushi and oyster bar. The restaurant serves lunch, dinner, and weekend brunch and offers pick-up, delivery, and catering services. Whether you're in the mood for sushi rolls or oysters on the half shell, Lure Fishbar has got you covered.
The ambiance of the restaurant is chic yet cozy with dim lighting and comfortable seating arrangements. The staff is friendly and knowledgeable about the menu items. They are always ready to assist you in choosing the perfect dish to suit your taste buds.
One of the standout dishes at Lure Fishbar is their lobster roll - a generous serving of succulent lobster meat served on a buttery brioche bun. Another must-try dish is their tuna tartare - fresh chunks of tuna mixed with avocado, cucumber, and soy sauce that melt in your mouth.
In addition to their delectable food offerings, Lure Fishbar also has an extensive wine list that complements their seafood dishes perfectly. Overall, if you're looking for a top-notch seafood restaurant in New York City, Lure Fishbar should definitely be on your list!
