12/20/2025
21 years later still in Vogue….
Lure Fishbar
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Lure Fishbar is a seafood, sushi, and oyster bar owned by Mercer Street Hospitality with locations in NYC and Chicago. Offering lunch, dinner, and weekend brunch as well as pick-up, delivery, and catering services. Located in the heart of Soho on Mercer Street or 616 N Rush St in Chicago.
(1698)
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Address
142 Mercer Street
New York, NY
10012
The Mercer Street seafood and sushi restaurants are located in downtown New York City. For those who prefer public transportation, one can take the subway and get off at the Broadway-Lafayette station or Prince street station. Alternatively, you can take a taxi, an Uber or drive your car to the area. There are parking garages available nearby but make sure to check their rates beforehand as they may be steep.
Opening Hours
| Monday | 12pm - 11pm |
| Tuesday | 12pm - 11pm |
| Wednesday | 12pm - 11pm |
| Thursday | 12pm - 12am |
| Friday | 12pm - 11pm |
| Saturday | 11:30am - 11pm |
| Sunday | 11:30am - 10pm |
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What people say
Seafood restaurants are known for their fresh and delicious seafood dishes that leave your taste buds craving for more. Lure Fishbar, located in the heart of Soho on Mercer Street, is one such seafood restaurant that offers an exceptional dining experience to its patrons.
Owned and operated by Mercer Street Hospitality, Lure Fishbar is not just a seafood restaurant but also a sushi and oyster bar. The restaurant serves lunch, dinner, and weekend brunch and offers pick-up, delivery, and catering services. Whether you're in the mood for sushi rolls or oysters on the half shell, Lure Fishbar has got you covered.
The ambiance of the restaurant is chic yet cozy with dim lighting and comfortable seating arrangements. The staff is friendly and knowledgeable about the menu items. They are always ready to assist you in choosing the perfect dish to suit your taste buds.
One of the standout dishes at Lure Fishbar is their lobster roll - a generous serving of succulent lobster meat served on a buttery brioche bun. Another must-try dish is their tuna tartare - fresh chunks of tuna mixed with avocado, cucumber, and soy sauce that melt in your mouth.
In addition to their delectable food offerings, Lure Fishbar also has an extensive wine list that complements their seafood dishes perfectly. Overall, if you're looking for a top-notch seafood restaurant in New York City, Lure Fishbar should definitely be on your list!