Recent social media posts
10/22/2026
There’s a whole other Veniero’s beneath your feet. 🇮🇹
Every morning at 6, the ovens go on. The smell of sfogliatelle, cheesecakes and cookies baking fills our downstairs kitchen.
Our bakers work on 125-year-old marble tables. We still use an old-school scale with weights, and the custard kettle spins for six hours until our cream is just right. Some things you give the time they need.
Another page from our family scrapbook. The work behind your Sunday dessert, your birthday cake, your usual.
We’ll meet you upstairs. You pick the slice. ❤️
10/18/2026
“To Cheech, I love your pastries but you’re killing me.” ❤️
That’s what Frank Sinatra wrote on a photograph for Robert’s dad, Frank Zerilli, who he called “Cheech.”
Sinatra was a regular here at Veniero’s, and our Regina biscuits were a favorite of his. But the story goes beyond his visits to East 11th Street, all the way to his home in Palm Springs.
Another page from the Veniero’s family scrapbook. This time, we’ll let Robert tell it. 🇮🇹
10/14/2026
You got us through round two. We’re headed to the finals! 🇮🇹❤️
Every vote, every share, every friend and family member you rallied helped get us here.
The final round starts tomorrow, 10/14 and our little pasticceria needs your help one last time. We’ll share Entrepreneur’s poll as soon as it’s live, so keep an eye on our feed and Stories.
Let’s cross this finish line together, Veniero’s family. ❤️
10/12/2026
A little reminder, our pasticerria and caffe will be closed until around 6 PM today, Monday, October 12, for a film shoot. We’ll keep you updated in our Stories if the timing changes, so take a peek before heading over. Grazie for your patience! 🇮🇹❤️
10/11/2026
Antonio wanted electricity for the shop. He ended up helping bring it to the neighborhood. 💡🇮🇹
Another page from the Venieros family scrapbook, with a story passed down to Robert.
In the early 1900s, Antonio approached the Edison company about converting Veniero’s from gas to electricity.
They gave him one condition. He needed ten local shopkeepers to sign a petition.
Everyone in the neighborhood knew Antonio, so he went from neighbor to neighbor and gathered all ten signatures.
With that petition, Edison brought electricity to the surrounding area, from 14th Street down to Houston Street, between First and Second Avenues.
Antonio helped turn the lights on for our little shop and his neighbors, too. ❤️
Still lighting up the E. 11th St. ❤️
10/04/2026
We’ve been going through the family photos. And we thought you might like a look. 🇮🇹❤️
October is Italian American Heritage Month, so we’re opening the Veniero’s scrapbook.
Our story begins with Antonio Veniero, who arrived from Italy in 1885 at just 15 years old. In 1894, he opened the doors right here on East 11th Street.
There was homemade candy, espresso and even a game of pool. The pastry cases you know today came later.
132 years later, we’re still here, with plenty of stories to tell and generations of customers to thank. You’ve brought us to your Sunday tables, celebrated birthdays with us and introduced your children to the treats you grew up loving.
All month, we’ll share old photographs, family memories and a few things you might not know about our little pasticceria.
Let’s start with you: who first brought you to Veniero’s? ❤️
Our storefront, late 1930s
Our storefront, late 1940s
Our storefront, late 1960s
Our storefront today
10/02/2026
You work hard. You deserve the rainbow cookies. 🤌🌈Come by this weekend, we’ll box them up for you.
09/27/2026
Downstairs, the ovens are on. Upstairs, the finishing touches are underway. 🇮🇹❤️
Espresso beans on the tiramisu, strawberries pressed into the millefoglie, chocolate dust flying, fruit cakes getting their shine… it’s a busy morning at Veniero’s.
Come grab a table under the stained glass and see what’s in the case today. Bring the family. We’ll put the coffee on. ☕🍰
09/23/2026
132 years today. ❤️🇮🇹
What do you even say after 132 years except… thank you.
To everyone who grew up coming here. To the families who made Veniero’s part of their traditions. To the parents who brought their kids, who now bring kids of their own. To our neighbors, our regulars, and everyone who walks through our doors when they’re back in New York.
You’re the reason we’re still here, doing what our family has loved doing for generations. And we wouldn’t want to celebrate today without you.
So come have a cannoli with us. 🎂❤️ Today only, enjoy a FREE mini cannoli with any in-store purchase.
Tag your Veniero’s person, share this with someone who needs a little birthday cannoli, and come celebrate 132 years with our family. 🇮🇹🥂
09/22/2026
Tomorrow, we turn 132. 🇮🇹❤️
On September 23, 1894, our family opened the doors to Veniero’s right here in the East Village. 132 years, generations of family, countless birthdays, Sunday desserts, first dates, late-night coffees and a whole lot of cheesecake later... we’re still here. And we have a lot to be thankful for.
So stop by the bakery on September 23 and enjoy a FREE mini cannoli with any in-store purchase as our little birthday treat to you.
Because after 132 years, there’s only one way we want to celebrate: with the people who have kept our family tradition going all these years.
Who’s coming to celebrate with us? 🇮🇹🍰
09/20/2026
Around here, “recharging” means a good espresso, a beautiful slice of cake and a little time around the table with the people you love. ❤️🇮🇹
It’s worked for our family for 132 years.
09/16/2026
From a seat in the back room to a look inside the pastry case, a fresh latte on the counter and a pastry box wrapped the old-fashioned way, some things at Veniero’s never go out of style. 🇮🇹
For generations, we’ve done things by hand, with care, and always with family in mind.
Come in, stay awhile, and don’t forget a box for home. ❤️
09/11/2026
Twenty-five years later, we remember as a family.
In our window hangs the original American flag we displayed outside Veniero’s after September 11, 2001. Alongside it are plaques from the officers and members of Engine 28, Ladder 21 and Engine Company 5, as well as a special photograph and thank-you from the Ninth Precinct.
These treasured pieces will always remind us of the courage, kindness and unity our city showed during a time of unimaginable loss.
Today, we honor the lives we lost, the heroes who answered the call and the strength of our beloved New York City.
We were here then. We remember today. We shall never forget. 🇺🇸
09/07/2026
Happy Labor Day from the Veniero’s family! 🇮🇹❤️
Heading to the beach, a barbecue or a backyard party? Stop by and grab something sweet for the table. Or come spend part of the long weekend with us under the stained glass. 🍰
And for our Veniero’s family farther from the East Village, today is the LAST DAY for 20% off nationwide shipping with code: BITEWIDE26 📦
However you’re celebrating, make it a sweet one. ❤️🇮🇹
Address
342 E 11th Street
New York, NY
10003
To get to the bakery and coffee shop and dessert restaurant located on E 11th Street in New York, there are various options for public transportation available. Visitors can take the subway or bus to Union Square or Astor Place, both of which are within walking distance from the location. Alternatively, visitors can drive to the area and park at one of the nearby parking garages or find street parking, though it may be limited.
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What people say
Veniero's is a bakery, coffee shop, and dessert restaurant located on E 11th Street in New York. The history of this establishment is fascinating, as it was founded by Antonio Veniero, who came to NY from Italy when he was just 15 years old. After working in a candy factory downtown for several years, he opened his own shop at 342 East 11th Street. The quality of the ingredients used in Veniero's products has always been of utmost importance to Antonio, and this tradition continues today. For example, he would only buy Valencia almonds instead of California almonds because they were thinner and sweeter. This commitment to using the best ingredients has earned Veniero's many awards over the years, including ones from Rome and Bologna in Italy.
One particularly impressive achievement was when Veniero's made a carved cake out of Gumpaste that depicted The National Recovery Act, which won honors at the NY Exposition Hotel in 1933. This cake even garnered a congratulatory letter from FDR and the Secretary of War! During WWII, Veniero's shipped their famous biscuits to troops overseas as well.
Today, Veniero's continues to serve up delicious baked goods and desserts that are sure to satisfy any sweet tooth. From their classic cannolis to their decadent chocolate mousse cake, there is something for everyone at this iconic establishment. Whether you're looking for a quick coffee break or a leisurely dessert experience with friends or family, Veniero's is the perfect spot to indulge your cravings.
