Recent social media posts
05/21/2026
SUGARFISH opens today in San Diego’s Little Italy!
For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."
Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.
“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa
Now open daily from 11:30am – 10:00pm.
📍2100 Kettner Blvd. #1100�
San Diego, CA 92101
Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.
05/20/2026
Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.
SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.
Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.
“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini
Don’t Think. Just Eat.
Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego
05/15/2026
Right place, right moment, right bite.
05/11/2026
Say less. Order more.
05/07/2026
Drop your order. No gatekeeping.
05/05/2026
It’s always the right night for this.
04/25/2026
No need to think. Just come in to eat.
Your order? The Don't Think. Just Eat.
04/21/2026
Warm rice is not optional. It’s essential.
04/19/2026
BTS with Tom Nozawa
04/14/2026
Eat immediately.
04/11/2026
Trust us.
We’ve already made the decisions for you.
04/07/2026
It's always a great day for a Trust Me.
03/26/2026
We love seeing your guest photos 💙
03/14/2026
Warm rice. Cool fish. Exactly as it should be.
03/11/2026
Some nights just call for sashimi
03/06/2026
When the fish is this great. You don’t need much else.
03/04/2026
Corona del Mar
03/04/2026
simply great sushi
02/25/2026
New Zealand Pink Lobster.
Let it speak.
02/21/2026
That first bite
02/18/2026
SUGARFISH Albacore >
02/14/2026
Happy Valentine’s Day, Sushi Lovers 💙
Because the best way to someone’s heart is through warm rice and high quality fish. Tag your sushi date.
Address
202 Spring Street
New York, NY
10012
To get to the restaurant at Spring Street in New York, take the subway to the Spring Street station. From there it's a short walk to the restaurant. If you're driving, there is street parking available nearby but it may be limited. Paid parking lots are also available within walking distance of the restaurant.
Opening Hours
| Monday |
11:30am - 11pm |
| Tuesday |
11:30am - 11pm |
| Wednesday |
11:30am - 11pm |
| Thursday |
11:30am - 11pm |
| Friday |
11:30am - 12am |
| Saturday |
11:30am - 12am |
| Sunday |
12pm - 11pm |
Alerts
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What people say
Sushi restaurants are known for their fresh and delicious seafood, and SUGARFISH: SoHo on Spring Street in New York is no exception. This sushi restaurant offers both lunch and dinner specialties that will leave your taste buds wanting more. The restaurant's social media posts showcase the mouth-watering dishes available, including the SUGARFISH Scallop Hand Roll and Anago Nigiri, which some say makes a great dessert. The classic SUGARFISH Salmon Nigiri is also a must-try for any sushi lover.
The Toro Tasting is a special dish that is only available at SUGARFISH: SoHo, making it a unique experience for diners. And if you're looking to cozy up in a warm booth during cold weather, this restaurant has got you covered. Their Toro Sashimi is so good that it's served at both locations, proving its popularity among customers.
SUGARFISH: SoHo's social media posts also show that the restaurant has an inviting atmosphere where you can sit with friends and enjoy your meal together. With its fresh seafood and delicious dishes, SUGARFISH: SoHo is definitely worth a visit for anyone looking for an exceptional sushi dining experience in New York City.
