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09/01/2026
A Rosh Hashanah tradition, made to be shared.
Our beloved round Challah is known for its exceptionally soft, cake-like texture and rich flavor.
Baked in the traditional round shape and available as individual rolls!
08/24/2026
Each Kosher holiday specialty is crafted with heirloom recipes and premium ingredients, honoring generations of Jewish baking traditions.
Welcome the sweetness and abundance of the new year with beloved Rosh Hashanah delicacies, from traditional favorites to seasonal specialties.
Order early to ensure delivery in time for the holiday!��
08/18/2026
Celebrate Labor Day weekend with something festive and sweet. 🇺🇸
Whether you're hosting a backyard barbecue, gathering with friends, or heading to the beach, William Greenberg Desserts has a treat for every Labor Day celebration.
From our signature Black & White Cookies and festive cupcakes to fudgy brownies and creamy cheesecakes, bring something to sweeten your gathering.
08/05/2026
Our favorite fruity treats for summer 🍋🍓🫐
07/22/2026
Beat the summer heat with our refreshing Italian Ices! ☀️🍧
Flavors currently available:
Watermelon 🍉
Rainbow 🌈
Lemon 🍋
07/17/2026
🏆⚽ Get ready for the World Cup Final with our themed cookies, available now, and through the weekend!
Show your team spirit with your favorite team's logo! 🇦🇷🇪🇸
07/16/2026
Celebrate competition season with our limited-edition World Cup cookies! ⚽
Featuring an edible logo print, these festive treats are the perfect way to celebrate the tournament.
Stop by William Greenberg Desserts before the World Cup Final to grab yours. Here for a limited time!
07/04/2026
Celebrating the 4th of July with our favorite cookies! 🇺🇸 Our classic black and white cookies are dressed up in patriotic colors this weekend!
07/01/2026
Our favorite Fourth of July treats are here! 🇺🇸
Celebrate the holiday with festive cupcakes, themed cookies, and classic pies, made fresh for your weekend gatherings!
06/24/2026
Our same iconic cookie, now in more colors! 🌈
Happy Pride from all of us at William Greenberg Desserts!
Address
1100 Madison Avenue
New York, NY
10028
To get to the dessert restaurant located on Madison Avenue in New York, you can take any of the following public transport options:
- Take subway line 6 to 68th Street Hunter College Station and walk east on E 68th St towards Madison Ave.
- Take bus M1, M2, M3 or M4 to Madison Ave/E 67 St and walk north on Madison Ave.
If you prefer driving, you may park at any of the following parking garages near the location:
- Central Parking System at 200 E. 65th St
- Icon Parking at 163 E. 66th St
- Quik Park East 66 LLC at 360 E. 66th St
Opening Hours
| Monday |
8am - 6:30pm |
| Tuesday |
8am - 6:30pm |
| Wednesday |
8am - 6:30pm |
| Thursday |
8am - 6:30pm |
| Friday |
8am - 6:30pm |
| Saturday |
8am - 6pm |
| Sunday |
10am - 4pm |
Alerts
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What people say
William Greenberg Desserts is a must-visit dessert shop and restaurant in New York City. Established in 1946, this iconic establishment has been serving up delectable treats for over 70 years. Their Original Black & White Cookies are legendary and have been ranked "Best in New York City" by New York magazine. But that's not all - they offer a wide variety of other treats such as paper-thin chocolate cookies, cupcakes, traditional rugelach, babka, schnecken, hot cross buns, biscotti, fruit tarts, brownies, linzer tarts, pies and cakes.
Conveniently located on Madison Avenue and open seven days a week, William Greenberg Desserts also offers nationwide shipping for those who can't make it to their physical location. And if you're in the Plaza area of New York City, be sure to check out their new location at Todd English Food Hall.
Whether you're looking for pastries for a special occasion or just want to indulge in some delicious sweets, William Greenberg Desserts has got you covered. With their extensive menu and excellent reputation, it's no wonder they've become an NYC classic.