06/24/2026
Our same iconic cookie, now in more colors! 🌈
Happy Pride from all of us at William Greenberg Desserts!
William Greenberg Desserts
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William Greenberg Desserts is a bakery and dessert restaurant located at 1100 Madison Avenue in New York City. With a rich history dating back to 1946, this establishment has become an icon in the city, renowned for their Original Black & White Cookies that have been ranked as "Best in New York City" by New York magazine. Along with the legendary cookies, they offer an extensive range of treats such as chocolate cookies, cupcakes, rugelach, babka, schnecken, hot cross buns, biscotti, fruit tarts, brownies, linzer tarts, pies and cakes. In addition to their Madison Avenue location that's open 7 days a week and offers nationwide shipping options through their website or phone line (212-861-1340), they have also recently opened a new location conveniently situated in Todd English Food Hall Plaza on the West 58th Street. Both outlets offer pastries and baked goods that are perfect for special occasions such as weddings and anniversaries.
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Address
1100 Madison Avenue
New York, NY
10028
To get to the dessert restaurant located on Madison Avenue in New York, you can take any of the following public transport options:
- Take subway line 6 to 68th Street Hunter College Station and walk east on E 68th St towards Madison Ave.
- Take bus M1, M2, M3 or M4 to Madison Ave/E 67 St and walk north on Madison Ave.
If you prefer driving, you may park at any of the following parking garages near the location:
- Central Parking System at 200 E. 65th St
- Icon Parking at 163 E. 66th St
- Quik Park East 66 LLC at 360 E. 66th St
Opening Hours
| Monday | 8am - 6:30pm |
| Tuesday | 8am - 6:30pm |
| Wednesday | 8am - 6:30pm |
| Thursday | 8am - 6:30pm |
| Friday | 8am - 6:30pm |
| Saturday | 8am - 6pm |
| Sunday | 10am - 4pm |
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What people say
William Greenberg Desserts is a must-visit dessert shop and restaurant in New York City. Established in 1946, this iconic establishment has been serving up delectable treats for over 70 years. Their Original Black & White Cookies are legendary and have been ranked "Best in New York City" by New York magazine. But that's not all - they offer a wide variety of other treats such as paper-thin chocolate cookies, cupcakes, traditional rugelach, babka, schnecken, hot cross buns, biscotti, fruit tarts, brownies, linzer tarts, pies and cakes.
Conveniently located on Madison Avenue and open seven days a week, William Greenberg Desserts also offers nationwide shipping for those who can't make it to their physical location. And if you're in the Plaza area of New York City, be sure to check out their new location at Todd English Food Hall.
Whether you're looking for pastries for a special occasion or just want to indulge in some delicious sweets, William Greenberg Desserts has got you covered. With their extensive menu and excellent reputation, it's no wonder they've become an NYC classic.