Recent social media posts
06/26/2026
Spain. Uruguay. Friday night. Say less. 🇪🇸🇺🇾
Kickoff is at 8PM, but the party starts at 6PM with Stella Artois games, prizes, drink specials, and NYC’s ultimate match-day atmosphere. Come and pregame the match with us! ⚽️🏟️
📍The Match Box at El Lugar
06/25/2026
I mean, since we’re in NYC. Xoxo 💋🇺🇸⚽️.
The place to watch THIS and all of your World Cup games!
06/25/2026
🇺🇸 USA takes the pitch tonight. Where are you watching?
The Match Box at El Lugar is showing every moment on our 136” big screen, with chef specials, Anheuser-Busch drink specials, and the energy every match deserves. ⚽🍻
📍 Tonight | 10PM
🇺🇸 USA vs. Turkey
🍔 Kitchen open until 11PM
🍸 Bar open late
Round up your crew and catch the match with us. Walk-ins welcome.
📸 Luis Velez Andrew Kalantarov
06/24/2026
Giant soccer ball margarita. Giant screen. Giant reasons to stay for every match. ⚽️🏟️🍻
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📍 The Match Box at El Lugar Cantina
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📸 Luis Velez Andrew Kalantarov
06/22/2026
The lineup is set. The screen is ready. ⚽️
This week’s matches are taking over The Match Box.
Join us for every goal, every save, every last-minute winner — plus food and drink specials throughout the tournament ft. Anheuser-Busch . (Select games to play with volume on)
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06/17/2026
If you’re looking for a World Cup game… you know where to find us.
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The Match Box at El Lugar Cantina is ready for every match, every moment. ⚽🔥🍻
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📸 Luis Velez
06/16/2026
This isn’t just where you watch the match.
It’s where you celebrate the goals, debate the calls, crush some margs, and stay long after the final whistle.
Welcome to The Match Box at El Lugar. Located at 132 W 27th St. ⚽️🏆
06/14/2026
The place to watch the KNICKS win after 53 years… and/or any of your favorite team in the world cup.
Join us for specials, live games and great vibes! 🍺🧡💙🎊.
06/12/2026
⚽️ WIN WORLD CUP TICKETS. 🎟️
Join us at El Lugar Cantina tonight from 7PM–9PM for tastings, games, giveaways, and a soccer shootout competition for your chance to win FIFA World Cup tickets.
Bring your A-game. We’ll bring the party.
Address
132 W 27th Street
New York, NY
10001
For public transport, take the subway to Penn Station and walk west on W 30th Street. For driving, head towards W 30th Street and find parking in nearby garages or street parking where available.
Opening Hours
| Thursday |
3pm - 10pm |
| Friday |
2pm - 10pm |
| Saturday |
11:30am - 10pm |
Alerts
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What people say
Mexican restaurants are known for their vibrant flavors, colorful dishes, and warm hospitality. El Lugar Cantina on W 30th Street in New York encapsulates all these qualities and more, offering an authentic Mexican culinary experience that transports diners to the heart of Mexico.
One standout feature of El Lugar Cantina is its dedication to creating unique and innovative cocktails. The "On Rockaway Beach" cocktail, a reimagined version of the legendary Sharkbite drink from Rockaway Beach, is a perfect example of this creativity. With refreshing ingredients like watermelon, cucumber, lime, and tajin, this cocktail is a delightful blend of spice and freshness that evokes memories of sandy shores and ocean breezes.
In addition to their inventive cocktails, El Lugar Cantina also excels in providing a welcoming atmosphere for guests. The restaurant's social media posts showcase not only their delicious offerings but also their commitment to customer satisfaction. From offering pick-up and delivery options for those craving a taste of El Lugar for lunch to hosting interactive events like make-your-own margarita cocktail classes with tequila tastings, guac, salsa, and chips at an affordable price, El Lugar Cantina goes above and beyond to engage with its patrons.
For those seeking a true taste of Mexico in the heart of New York City, El Lugar Cantina is indeed "the place" to be. With its flavorful dishes, creative cocktails, and inviting ambiance, this Mexican restaurant stands out as a must-visit destination for food enthusiasts looking to experience the rich culinary traditions of Mexico.