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06/21/2026
The sneakers are spotless.
The jokes are terrible.
The macarons don't last long.
Today we're celebrating the dads, grandpas, and father figures who make life a little brighter—and a lot more memorable. 💙 Happy Father's Day.
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06/18/2026
We’ve arrived, Columbia 🎉
Join us as we celebrate the grand opening of our newest Woops! location at The Mall in Columbia ✨ Whether you’re looking for the perfect custom gift, planning an upcoming event, or just craving a little afternoon pick-me-up, we can’t wait to show you what Woops! is all about. Come meet the team and help us kick off this new chapter!
📅 When: Saturday, June 20th
⏰ Time: 4 PM – 6 PM
📍 Where: The Mall in Columbia
Plus… enjoy a complimentary macaron* while you’re there to celebrate the occasion 😉 RSVP here: https://www.facebook.com/share/1Fk9kMY7a4 💝
*Conditions apply.
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06/14/2026
We’re officially on top of the world! 🗽🏆 From the echoing roars inside the Garden to every corner of the five boroughs, the energy is unmatched. This city waited, believed, and fought for this moment—and our boys delivered.
To the team that poured their hearts out on the court, and to the best fans in the world who never stopped believing: this is our moment. History has been made.
Let’s keep the celebration sweet, NYC. Drop a 🧡 or 💙 if you’re still screaming!
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06/11/2026
The wait is officially over—the World Cup has started 🏆
History is being made as the U.S., Canada, and Mexico welcome the world to our home turf. To celebrate day one of the beautiful game, we’ve built our striker out of our favorite macaron flavors, ready to take the opening shot! 🍬
Win or lose, ninety minutes of nail-biting action deserves a world-class treat. Who are you cheering for in today’s opening matches? 👇🏼🌎
06/11/2026
Knicks fans — this one’s for YOU! 🏀🧡💙
From the Garden to your favorite Woops! spot, we’re showing mad love to the team that keeps us hyped all season.
Sweeten the victory (or fuel the next rally) with our colorful macarons! Tag your crew and tell us: what flavor are you celebrating with? 👇
06/05/2026
Here's to the graduates who showed up, stayed determined, and made it to the finish line. The tassel was worth the hassle. 🎓✨
What's one thing every graduate should add to their survival kit? 💙
05/31/2026
May flew by… and we’re ending it the best way we know how ✨ With a little something for yourself, a little something to share, and a reminder that the small moments are usually the sweetest. 💕
05/25/2026
Today we remember and honor 🇺🇸
10/17/2025
The moment you’ve been waiting for is here… our Holiday Collection has officially arrived! 🎁✨ This season, we’ve outdone ourselves with dazzling sleeves, festive flavors, and macarons that turn every celebration into a showstopper. From gifting to dessert tables, these boxes are pure holiday magic — vibrant, delicious, and made to wow. 💖🌸 Who’s on your sweet list this year?
10/14/2025
Last chance to sweeten your Diwali celebration! ✨ If you don’t have a Woops! store nearby, place your order before tomorrow at 10 am EST to make sure your macarons arrive in time for the festivities. 🪔 Bright colors, bold flavors, and a whole lot of sweetness to share joy and light this season. 💜
10/13/2025
Some flavors were made to fall in love with 🍫💗 Our Dark Chocolate Raspberry macaron is a luxurious blend of tangy raspberry brightness and deep, velvety dark chocolate ganache. Its bold flavor and stunning pink-and-brown hues make it perfect for gifting, sharing, or simply treating yourself to a moment of pure indulgence.
10/04/2025
A box full of happiness, delivered straight to your door 📦✨
09/29/2025
Happy National Coffee Day! ☕ Coffee without a sweet sidekick is tragic… but coffee with our Caffè Latte macaron? Legendary. ✨
09/28/2025
Celebrate Diwali with a pop of color and a bite of bliss 🪔💛 Our collection turns every moment into a little celebration, from gifting to dessert tables, these macarons are your sweetest way to honor light, joy, and togetherness. ✨ Which flavor will light up your day?
09/18/2025
Slow September afternoons call for something sweet ✨☕️ Whether it’s catching up with friends, unwinding with a book, or just taking a little break—you can’t go wrong with some Woops! macarons by your side.
09/16/2025
Life’s little moments deserve something sweet. Our Everyday Occasions Collection is perfect for brightening a friend’s day, saying “just because,” or treating yourself to a well-earned pick-me-up. With Woops! macarons, any day can feel like a celebration. 💖
09/09/2025
Big celebration coming up? 🎉 Our favor boxes are the sweetest way to say thank you. Perfect for weddings, parties, and any event that deserves a little extra magic.
✨ Adorable & flavor customizable
✨ Filled with our delicious French macarons
✨ A treat your guests will actually be excited to take home
From color combos to flavor picks—you can mix & match them however you’d like. The result? A unique, elegant, and oh-so-cute favor that makes every occasion unforgettable. 🥂
08/26/2025
Macarons for you, belly rubs for them. 🐶 Celebrate National Dog Day with your furry bestie and maybe sneak in a treat for yourself while you’re at it. 🐾 💕
Address
120 Norman Avenue
Brooklyn, NY
11222
For the dessert shop and coffee shop located on Norman Avenue in Brooklyn, public transport options include taking the G train to Nassau Ave Station or the B24 bus to Norman Ave/Leonard St. If driving, there is street parking available nearby but be sure to check for parking regulations.
Opening Hours
| Monday |
7am - 5pm |
| Tuesday |
7am - 5pm |
| Wednesday |
7am - 5pm |
| Thursday |
7am - 5pm |
| Friday |
7am - 5pm |
Alerts
Be the first to know and let us send you an email when Woops posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
What people say
Woops, located on Norman Avenue in Brooklyn, is a dessert shop and coffee shop that also serves as a dessert restaurant. Reviews of the establishment range from glowing praise to criticism, with varying opinions reflecting the diverse tastes of customers.
A review published in The New York Times in May 2021 highlighted the delightful flavors of Woops' macarons and pastries. The reviewer noted that the desserts were not overly sweet and praised the variety of flavors available. Another recent review from Eater New York praised the cozy atmosphere and specialty coffee drinks offered at Woops.
On Yelp, customer reviews for Woops are similarly mixed but trend towards positive. Many customers rave about their macarons, praising their texture and flavor. One user wrote that they "can't get enough" of Woops' chocolate croissants, while another called their espresso drinks "amazing."
However, some reviewers have criticized Woops for its high prices and slow service during peak hours. A Yelp reviewer mentioned that they "felt a bit ripped off" by the cost of their order, while another noted that staff seemed overwhelmed by customer demand.
Despite some negative feedback, most reviewers seem to agree that Woops offers delicious and unique desserts worth trying. Whether it's for a sweet treat or a caffeine fix, this neighborhood spot appears to be popular among locals and visitors alike.
