Woops

Woops is a dessert shop, coffee shop, and dessert restaurant that specializes in French macarons. With two locations in Greenpoint and Williamsburg, Woops' beautiful display of macarons is sure to catch your eye and quickly become your go-to place for quick and delicious moments of indulgence or amazing gifts. They also specialize in events and corporate gifting and offer customizable macarons with several gift box and sleeve options. Visit Woops for a taste of Paris in Brooklyn.

Recent social media posts

05/31/2026

May flew by… and we’re ending it the best way we know how ✨ With a little something for yourself, a little something to share, and a reminder that the small moments are usually the sweetest. 💕

05/25/2026

Today we remember and honor 🇺🇸

05/09/2026

Mother’s Day is tomorrow... And no, a hug is not enough 😏 Treat her to something she’ll actually remember — a box of French macarons that’s almost too pretty to eat. Almost. 🎁 Order now on our bio!

05/07/2026

We’ve arrived, Freehold 🎉 Join us as we celebrate the grand opening of our newest Woops! location at Freehold Raceway Mall — just in time for Mother’s Day 💐 Come meet Morris, our newest owner, and the amazing team behind the counter. Whether you’re looking for the perfect gift, planning an event, or just stopping by for a treat, we’d love to show you what Woops! is all about ✨

🗓️ Friday, May 8
⏰ 3 PM – 5 PM
📍 Floor 1 (outside of Five Below)

Plus… enjoy a complimentary macaron while you’re there 😉 Tap the link in bio to RSVP 💝

*Conditions apply.

05/02/2026

Okay but which flavor are YOU? 👇🌸
🍋 Lemon Meringue - the classic one
🪻 Honey Lavender - the fancy one
🥭 Tropical Mango - the fun one
🎂 Birthday Cake - the extra one
🍓 Strawberry Lemonade - the refreshing one
Comment your pick and tag someone who needs one of each 😏

04/30/2026

You already know what she does for you every single day. 🌸 This Mother's Day, give her something that says it all — no words needed. A beautiful box, her favorite spot on the couch, and a moment that's just for her. Grab her box before it's gone... link in our bio! 🫶🏼

04/27/2026

Sorry, flowers, you’ve been replaced 🌸😂 A macaron bouquet hits different and tastes even better. Tag someone who deserves one 👇

04/21/2026

Spring: 10/10. Spring with macarons: 100/10. 🌸✨

04/19/2026

Whether she’s your mum, bonus mum, grandma, auntie or the woman who has always felt like home, our Mother’s Day Collection is here for her 🌸 Handcrafted with love, just like everything she does for you. Shop now at our link in bio ✨
giftideas mothersdaygifts woopsmacarons momfigure

04/16/2026

Not every day needs a reason to treat yourself… but April kind of feels like one anyway 👀✨

04/12/2026

Spring has sprung with two irresistible new flavors! 🌸
Romantic Raspberry = heart-shaped, sweet & tart bliss. ❤️
Cotton Candy = light, fluffy and full of carnival-day nostalgia 🎡
Treat yourself and order from your nearest store. 💖

04/08/2026

Celebrate the final moments of Passover with our collection—made for sharing, gathering, and making the sweetest memories together. 💛 Shop local on the link in our bio.

03/31/2026

As Women’s History Month comes to a close, we honor the strength, creativity, and resilience of women everywhere, the leaders, creators, dreamers, and changemakers who shape our communities every day. Today and always, we celebrate the voices, stories, and achievements that continue to inspire progress and possibility. 💜

03/28/2026

Celebrate your Hannah Montana moment with macarons 💖 ✨

03/27/2026

This is a big moment for us, and we wanted to share it with our Woops! family 💛 We’re bringing the macaron experience closer to you, right where the magic truly happens: in our stores.

As we grow, we’re shifting away from nationwide shipping through our website. You can place your final online orders until April 5, and we’ll make sure every single one ships by April 15.

We can’t wait to welcome you in-store—where every flavor is meant to be discovered. 📍 Find your nearest location via the link in bio.

03/26/2026

We love her! 💖 So her return feels extra nostalgic, even if this moment at our kiosk is AI-made 😂✨ Celebrating the 20th anniversary of Hannah Montana with macarons, of course. 🎬

03/20/2026

Happy Macaron Day 🎉 Today is the day… and our locations are celebrating by giving away 100 free macarons* 🥳 Stop by to be part of the celebration!
*Check with your nearest Woops! for availability.
woopsmacarons

03/18/2026

Mac Day is almost here, and we’re celebrating with a little extra sweetness! 🎉 Now through 3/20, when you purchase any gift box in-store, you’ll receive one free surprise flavor add-on, a bonus bite, on us*. Stop by, pick your favorite box, and let the surprise make it even better. 🥳
*In-store only with the purchase of a box of 9, 18, 27, or 36 macarons. While supplies last.

03/16/2026

Spring just got sweeter! Our Easter and Passover collections are here 🌷🐰✡️ Festive (and wheat-free) macarons for every celebration. Treat yourself and your loved ones this season 💖

03/12/2026

Sweet cravings, solved. Skip the trip and enjoy your favorite macarons with our local delivery, bringing the sweetness straight to your door. 💖

03/10/2026

Macarons may be the stars… but our team is the magic behind them. ✨

03/06/2026

This Ramadan and Eid, savor the sweetness of togetherness, gratitude, and cherished moments. Our special collection is made to celebrate every meaningful bite. 🌙✨

03/01/2026

March is Women’s History Month 🦸‍♀️ A time to celebrate the stories, achievements, and impact of women past and present. 💕 All month long, we’re honoring the women who inspire change, creativity, and progress every day.

02/25/2026

Employee Appreciation Day is just around the corner, and Woops! french macarons are the perfect way to show your team some love. 🎉 Easy to share, visually joyful, and universally enjoyed, making meaningful appreciation simple and sweet. 💼✨

02/20/2026

Sweet rewards are just a bite away ✨ Join The Mac-Nificent Club to earn points on every purchase, enjoy exclusive perks, and get early access to limited-edition treats, all with an easy sign-up through the link in our bio. The more Woops! moments you savor, the sweeter the rewards 💝

10/17/2025

The moment you’ve been waiting for is here… our Holiday Collection has officially arrived! 🎁✨ This season, we’ve outdone ourselves with dazzling sleeves, festive flavors, and macarons that turn every celebration into a showstopper. From gifting to dessert tables, these boxes are pure holiday magic — vibrant, delicious, and made to wow. 💖🌸 Who’s on your sweet list this year?

10/14/2025

Last chance to sweeten your Diwali celebration! ✨ If you don’t have a Woops! store nearby, place your order before tomorrow at 10 am EST to make sure your macarons arrive in time for the festivities. 🪔 Bright colors, bold flavors, and a whole lot of sweetness to share joy and light this season. 💜

10/13/2025

Some flavors were made to fall in love with 🍫💗 Our Dark Chocolate Raspberry macaron is a luxurious blend of tangy raspberry brightness and deep, velvety dark chocolate ganache. Its bold flavor and stunning pink-and-brown hues make it perfect for gifting, sharing, or simply treating yourself to a moment of pure indulgence.

10/04/2025

A box full of happiness, delivered straight to your door 📦✨

09/29/2025

Happy National Coffee Day! ☕ Coffee without a sweet sidekick is tragic… but coffee with our Caffè Latte macaron? Legendary. ✨

09/28/2025

Celebrate Diwali with a pop of color and a bite of bliss 🪔💛 Our collection turns every moment into a little celebration, from gifting to dessert tables, these macarons are your sweetest way to honor light, joy, and togetherness. ✨ Which flavor will light up your day?

09/18/2025

Slow September afternoons call for something sweet ✨☕️ Whether it’s catching up with friends, unwinding with a book, or just taking a little break—you can’t go wrong with some Woops! macarons by your side.

09/16/2025

Life’s little moments deserve something sweet. Our Everyday Occasions Collection is perfect for brightening a friend’s day, saying “just because,” or treating yourself to a well-earned pick-me-up. With Woops! macarons, any day can feel like a celebration. 💖

09/09/2025

Big celebration coming up? 🎉 Our favor boxes are the sweetest way to say thank you. Perfect for weddings, parties, and any event that deserves a little extra magic.

✨ Adorable & flavor customizable
✨ Filled with our delicious French macarons
✨ A treat your guests will actually be excited to take home

From color combos to flavor picks—you can mix & match them however you’d like. The result? A unique, elegant, and oh-so-cute favor that makes every occasion unforgettable. 🥂

08/26/2025

Macarons for you, belly rubs for them. 🐶 Celebrate National Dog Day with your furry bestie and maybe sneak in a treat for yourself while you’re at it. 🐾 💕

08/20/2025

Every time you snack, you could be stacking points toward free macarons, special treats, and exclusive perks. 🥳 Join The Mac-nificent Club by tapping in our bio. Because loyalty should taste this good. 💖

08/13/2025

August is for sweet escapes. ☀️

Address

120 Norman Ave
Brooklyn, NY
11222

For the dessert shop and coffee shop located on Norman Avenue in Brooklyn, public transport options include taking the G train to Nassau Ave Station or the B24 bus to Norman Ave/Leonard St. If driving, there is street parking available nearby but be sure to check for parking regulations.

Opening Hours

Monday	7am - 5pm
Tuesday	7am - 5pm
Wednesday	7am - 5pm
Thursday	7am - 5pm
Friday	7am - 5pm

Website

https://bywoops.com/corporate-gifting/

Alerts

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What people say

Woops, located on Norman Avenue in Brooklyn, is a dessert shop and coffee shop that also serves as a dessert restaurant. Reviews of the establishment range from glowing praise to criticism, with varying opinions reflecting the diverse tastes of customers.

A review published in The New York Times in May 2021 highlighted the delightful flavors of Woops' macarons and pastries. The reviewer noted that the desserts were not overly sweet and praised the variety of flavors available. Another recent review from Eater New York praised the cozy atmosphere and specialty coffee drinks offered at Woops.

On Yelp, customer reviews for Woops are similarly mixed but trend towards positive. Many customers rave about their macarons, praising their texture and flavor. One user wrote that they "can't get enough" of Woops' chocolate croissants, while another called their espresso drinks "amazing."

However, some reviewers have criticized Woops for its high prices and slow service during peak hours. A Yelp reviewer mentioned that they "felt a bit ripped off" by the cost of their order, while another noted that staff seemed overwhelmed by customer demand.

Despite some negative feedback, most reviewers seem to agree that Woops offers delicious and unique desserts worth trying. Whether it's for a sweet treat or a caffeine fix, this neighborhood spot appears to be popular among locals and visitors alike.

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