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Sweet Hospitality Group

Sweet Hospitality Group Sweet Hospitality Group is a caterer located on Broadway in New York City. They offer catering and concessions services that are far from ordinary, providing their clients with a dramatic departure from the mundane. With offerings like their featured cocktail "Kiss Her Now" at the opening of Dear World, and a seared bay scallop topped with pickled celeriac at the American Playwriting Foundation's 2022 Relentless Awards event, Sweet Hospitality Group is sure to impress.

Recent social media posts

Cheers to being YOU! Happy Pride Month from all of us at SHG! 🏳️‍🌈🏳️‍⚧️🍾
06/01/2026

Cheers to being YOU! Happy Pride Month from all of us at SHG! 🏳️‍🌈🏳️‍⚧️🍾

Congratulations to all the fabulous winners at last night’s Drama Desk Awards! There truly is no business like show busi...
05/18/2026

Congratulations to all the fabulous winners at last night’s Drama Desk Awards! There truly is no business like show business. 

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Truly excited and delighted to have seen Olympic champion at last night — an inimitable American LEGEND! ⛸️🤩
05/01/2026

Truly excited and delighted to have seen Olympic champion at last night — an inimitable American LEGEND! ⛸️🤩

02/05/2026

Join SHG’s very own “Ice Cream Dream Team,” as they set out on a very serious R&D excursion to NYC’s Museum of Ice Cream.

Happy 40th Anniversary to Sweet Hospitality Group! 🎉 When Julie Rose began selling brownies at Lincoln Center in 1986, t...
01/14/2026

Happy 40th Anniversary to Sweet Hospitality Group! 🎉

When Julie Rose began selling brownies at Lincoln Center in 1986, there was no way of knowing how she would revolutionize the Broadway concessions industry, nor could she know how large her company would eventually grow. And now we are here, marking forty years of a sweet and surprising adventure. Thanks to everyone who has come along for the ride, and let’s keep the party going!

Cheers. 

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10/17/2025

Spotted: a reusable cup program in action at New York City Center! Patrons can either keep their cups as souvenirs or drop them in this bin for a second life. 🎭

In partnership with Sweet Hospitality Group and Cup Zero, this initiative is designed to collect, sanitize, and reuse unwanted Broadway souvenir cups–helping reduce plastic waste across NYC theatres.

kicked off their season last weekend and we were there to bring the party!! Cheers to a spectacular lineup of shows and...
09/22/2025

kicked off their season last weekend and we were there to bring the party!! Cheers to a spectacular lineup of shows and to bringing everything SWEET to new places!

Another year at the Flea Market, our favorite day of the year!
09/21/2025

Another year at the Flea Market, our favorite day of the year!

It wouldn’t be summer without a trip to the ! Our team had a fabulous time providing concessions for the festival’s expl...
08/12/2025

It wouldn’t be summer without a trip to the ! Our team had a fabulous time providing concessions for the festival’s explosive 71st season!! Cheers to everyone involved!!

Bon voyage, ! Our maiden voyage at the Daryl Roth Theatre was full of so much laughter, music, and cocktails. Cheers to ...
06/30/2025

Bon voyage, ! Our maiden voyage at the Daryl Roth Theatre was full of so much laughter, music, and cocktails. Cheers to this fantastic run!!

This bar is BANANAS!! Tonight we begin concessions operation at ! We’re serving and SERVING for our queen, !!
06/26/2025

This bar is BANANAS!! Tonight we begin concessions operation at ! We’re serving and SERVING for our queen, !!

Sun’s out, fun’s out! ’s Summer For The City has officially begun and we were there to kick it off with cocktails and vi...
06/12/2025

Sun’s out, fun’s out! ’s Summer For The City has officially begun and we were there to kick it off with cocktails and vibes on the Claire Tow Terrace at !

Nothing says spring like a fresh fruit cocktail, or at least fresh fruit in a cocktail glass! Cheers!
05/17/2025

Nothing says spring like a fresh fruit cocktail, or at least fresh fruit in a cocktail glass! Cheers!

Thrilled to be back at for Floyd Collins!
03/26/2025

Thrilled to be back at for Floyd Collins!

Old friends at Old Friends! The whole team came together to get ready for first preview at last night! Cheers to a spec...
03/26/2025

Old friends at Old Friends! The whole team came together to get ready for first preview at last night! Cheers to a spectacular run!

Address

1650 Broadway, Ste. 510
New York, NY
10019

To reach the location at Broadway in New York via public transport, visitors can take subway line N, Q or R and get off at the 49th Street station. From there it's a short walk to the location. Alternatively, they can take bus M20 or M104 and get off at the Broadway/W 49 St stop.

For those driving, parking is available at several nearby parking garages, such as Quik Park Garage or Edison ParkFast. Be aware that street parking is limited and may be difficult to find.

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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What people say

Sweet Hospitality Group is a catering and concessions company located on Broadway in New York City. They offer a dramatic departure from ordinary catering services, providing unique and delicious treats that are sure to impress. Their latest creation, chocolate chip cookies stuffed with chocolate cake, is a must-try for anyone visiting the New Amsterdam Theater. Sweet Hospitality Group also knows how to have fun, as evidenced by their recent visit to Frames Bowling Lounge for an evening of strikes, spares, and spirits. Their cocktails are equally impressive, with the Featured Show Cocktail at MTC's Samuel J. Friedman Theater being a bright and refreshing option perfect for summer. Sweet Hospitality Group's commitment to creativity extends beyond their food and drink offerings - they are also venturing down the rabbit hole with their new venture at Wonderland Dreams. With such attention to detail and passion for innovation, it's no wonder that Sweet Hospitality Group is a go-to caterer in New York City.