Sweet Hospitality Group

Sweet Hospitality Group Sweet Hospitality Group is a caterer located on Broadway in New York City. They offer catering and concessions services that are far from ordinary, providing their clients with a dramatic departure from the mundane. With offerings like their featured cocktail "Kiss Her Now" at the opening of Dear World, and a seared bay scallop topped with pickled celeriac at the American Playwriting Foundation's 2022 Relentless Awards event, Sweet Hospitality Group is sure to impress.

Recent social media posts

09/30/2026

Our confections are carefully curated to enhance the theater-going experience: chewy sour gummies; decadent nonpareils; and sweet and salty chocolate-covered pretzels. There’s something for everyone with a sweet tooth, no matter how discerning. 

09/29/2026

Ginning up a cocktail with Aviation American Gin 🍸

📸: Cayla Zahoran

09/22/2026

Grab a bite before the show! Some of our theater bars offer small plates like this Caprese sandwich, so you don’t have to worry about your growling tummy interrupting your neighbor in the next row.  

📸: Cayla Zahoran

09/21/2026

DID YOU KNOW???

🥤🥤🥤🥤🥤🥤

You can enjoy your drink while you enjoy the show. All our refreshments can go into the theater with you, so you don’t have to sh***un a double-wine at intermission while waiting in line for the restroom. Plus, our cups are reusable, and you save money on refills. Cheers!



09/17/2026

🎶”Let’s all go to the lobby /
to get ourselves a treat…”🎶

Our bars have something for every palate, from classic concessions to unique refreshments, keeping the theater experience as it should be: sweet. Or salty. Or sour. 

09/15/2026

The drinks can go inside. 🍹🥤🎭

09/11/2026

Before the show starts, before the house opens, before the first ticket is scanned, we perfect our setup. 

Who doesn’t *love* being *served* a beautifully *mixed double?* In honor of the US Open, here’s a throwback to one of ou...
09/10/2026

Who doesn’t *love* being *served* a beautifully *mixed double?* In honor of the US Open, here’s a throwback to one of our tennis-themed cocktails: Lob it Like It’s Hot! 

09/09/2026

Giving the nation a new syncopation, or at least a delicious gin cocktail as summer draws to a close… 

07/17/2026

A toast to you — wherever you are in your week — from all of us at SHG. 🍸

Address

1650 Broadway, Ste. 510
New York, NY
10019

To reach the location at Broadway in New York via public transport, visitors can take subway line N, Q or R and get off at the 49th Street station. From there it's a short walk to the location. Alternatively, they can take bus M20 or M104 and get off at the Broadway/W 49 St stop.

For those driving, parking is available at several nearby parking garages, such as Quik Park Garage or Edison ParkFast. Be aware that street parking is limited and may be difficult to find.

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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Sweet Hospitality Group is a catering and concessions company located on Broadway in New York City. They offer a dramatic departure from ordinary catering services, providing unique and delicious treats that are sure to impress. Their latest creation, chocolate chip cookies stuffed with chocolate cake, is a must-try for anyone visiting the New Amsterdam Theater. Sweet Hospitality Group also knows how to have fun, as evidenced by their recent visit to Frames Bowling Lounge for an evening of strikes, spares, and spirits. Their cocktails are equally impressive, with the Featured Show Cocktail at MTC's Samuel J. Friedman Theater being a bright and refreshing option perfect for summer. Sweet Hospitality Group's commitment to creativity extends beyond their food and drink offerings - they are also venturing down the rabbit hole with their new venture at Wonderland Dreams. With such attention to detail and passion for innovation, it's no wonder that Sweet Hospitality Group is a go-to caterer in New York City.