Juice Generation

Juice Generation Juice Generation is a premier smoothie and juice bar that also doubles as a vegetarian and vegan restaurant located on E 42nd Street in New York City. Their menu consists of fresh juices, smoothies, açai bowls made with locally grown and organic produce, and they also offer customized blends. Customers can enjoy their favorite green juice with added spinach, kale, swiss chard or collards to add more health benefits to their drink. This is the perfect spot for health-conscious foodies looking for delicious plant-based options in NYC.

Recent social media posts

10/23/2026

HOTTIES GC GIVEAWAY

We caught up with Devin Goda on his way to grab a pick-me-up and asked him a few questions. His order? P-Nutty Protein—banana milk, peanut butter, espresso, whey protein, and cinnamon, with 20g of protein 💪☕️

Want to try a HOTTIE for yourself? We’re giving THREE winners a $50 Juice Generation gift card each!

Drop PROTEIN in the comments to enter and tag your coffee partner👇

Make sure you’re following + on Instagram to qualify and have the Supa D**a app for prize upload!

Giveaway ends 10/30 at 5pm EST 🔥

Always on the go? Your perfect pick-me-up is only a few taps away.Order ahead in the JG app for your next blend. Plus, S...
10/22/2026

Always on the go? Your perfect pick-me-up is only a few taps away.

Order ahead in the JG app for your next blend. Plus, Supa D**a Rewards members get special perks and early access to what’s new.

Meet the HOTTIES! Six new drinks, they’re hot, available, and no, you don’t have to choose just one 👀Swipe to find your ...
10/21/2026

Meet the HOTTIES! Six new drinks, they’re hot, available, and no, you don’t have to choose just one 👀

Swipe to find your type or take the quiz on our website. Skip the small talk and meet your match at Juice Gen.

10/16/2026

In a city that never sleeps, what makes someone stand out? ☎️

It’s not about looks. It’s about the energy you bring. And trust us, you know HOTTIE energy when you’re around it.

Coming in hot soon.

10/16/2026

One thing we’re sure of: New Yorkers say exactly what they think.

So we gave them a first sip of what’s coming and let them do the talking 🤝

10/13/2026

One hotline. One question. A whole lot of hot takes ☎️

What makes someone undeniably hot?

Drop your answers below and stay tuned. We’ve got a few hotties to introduce this fall.

This week’s forecast calls for lunch outside ☀️ Grab a smoothie and rally the group chat before “it’s too cold” becomes ...
10/05/2026

This week’s forecast calls for lunch outside ☀️ Grab a smoothie and rally the group chat before “it’s too cold” becomes the excuse.

09/16/2026

Still on the hunt for your go-to Juice Gen smoothie? Consider this your starting point 🤝🏼

09/08/2026

Proof we did summer right ☀️

Creatine, but make it Activated. Swipe to see what the F that means ⚡️
09/03/2026

Creatine, but make it Activated. Swipe to see what the F that means ⚡️

Smoothies are best served with a summer debrief (or is it too early for that? 🫢)
08/27/2026

Smoothies are best served with a summer debrief (or is it too early for that? 🫢)

Swipe to zoom in on layers worth obsessing over, with 13g of protein to dig into 🥄
08/17/2026

Swipe to zoom in on layers worth obsessing over, with 13g of protein to dig into 🥄

07/31/2026

Turns out, the strongest things in life come in a stick pack. 5g of creatine monohydrate + probiotic complex - just tear, pour, and get activated ⚡️

Juicing Since 1999

Here’s how we’re beating the 3PM slump: super bowls packed with fresh fruit, satisfying crunch, and 13+ grams of protein...
07/28/2026

Here’s how we’re beating the 3PM slump: super bowls packed with fresh fruit, satisfying crunch, and 13+ grams of protein to get you through the rest of the day ⚡️

Address

122 E 42nd Street
New York, NY
10168

To get to the smoothie and juice bar and vegetarian and vegan restaurant located on E 42nd Street in New York, there are several options for transportation.

For those using public transportation, the nearest subway station is located at Grand Central-42 St, which is served by the 4, 5, 6, 7, and S lines. From there, it's just a short walk to the restaurant. Additionally, several buses also serve the area.

If you prefer to drive, there are several parking garages nearby that offer hourly or daily rates. Be sure to check for street parking restrictions as well.

No matter how you choose to get there, this location offers a convenient spot for delicious smoothies and plant-based cuisine.

Opening Hours

Monday 7am - 9pm
Tuesday 7am - 9pm
Wednesday 7am - 9pm
Thursday 7am - 9pm
Friday 7am - 9pm
Saturday 8am - 8pm
Sunday 8am - 8pm

Telephone

+12125311110

Alerts

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What people say

Juice Generation on E 42nd Street is the perfect place to go for fresh and healthy juices, smoothies, and açai bowls. They use locally grown and organic produce to create their delicious drinks that are sure to leave you feeling energized and refreshed. Their social media presence is also impressive, with fun giveaways and helpful tips on how to customize your order. Whether you're looking for a morning pick-me-up or an afternoon boost, Juice Generation has got you covered. Don't forget to try their green juices with added spinach, kale, swiss chard, or collards for an extra dose of nutrients. Overall, Juice Generation is a must-visit spot in New York City for anyone looking for a tasty and healthy drink option.