Underline Coffee

02/15/2022

Valentine flowers.

08/15/2020

To Our Loyal Underline and Apes & Peacocks Friends,

I hope that this finds you safe and well. I apologize for the delay in reaching out. This has been so damned difficult to write. I moved to New York with two goals: to convince Deb to marry me and to start a coffee company. It took some time, but where I lack natural gifts, I balance with persistence. And, prior to March 15th, I was living the dream.

Since then, our family has safely hunkered down waiting out the storm of the pandemic that affects us all. Our financial endurance and the many questions that cloud a reliable read of the future lead us to make this sad announcement. We are not reopening Underline Coffee or Apes & Peacocks Coffee Roasters. It’s just not feasible at this time.

Please know that I truly enjoyed running The Underline, making great coffee for the neighborhood, and meeting such amazing friends. Thank you, thank you, and thank you! (Oh, here come the onions!) Alright… I’ve been your host for 6 years and a good host does not send guests off on a down note.

Professionally, I am returning to my other toolbox, which literally is a toolbox. Some of you know that before opening Underline, I designed and built furniture and cabinetry. Woodworking is another true passion of mine, so this isn’t a bad plan B. You can check out the next page in the story of Team Tully at TullyMade.com (http://tullymade.com) .

Lastly, I know many of us may not find our morning fix at a neighborhood shop anytime soon, and have been making due with our home options. If you do have any coffee questions, whom to order from, what is the best grinder, whatever, shoot me an ask. I’d love to help.

Bless y’all, and cheers,

Brandon & Deb

Click here for an update from Apes & Peacocks!

03/27/2020

Prepping for the day’s deliveries

03/27/2020

As we shared earlier, we've temporarily closed for the ongoing threat of covid-19. I did find this helpful article that also gently reminds folks, we are still selling bags of coffee. Support your local roaster! https://www.epicurious.com/expert-advice/how-to-upgrade-your-work-from-home-coffee-setup-article

Chelsea's neighborhood coffee shop.
Coffee wears nostalgia like a favorite sweater, and we want to w

03/17/2020

As a nation, a region, a city, a neighborhood, we’re all working together against the threat of covid-19. Last Thursday we took steps to increase social distancing and decreased touch points for customers and ourselves to a minimum. At the time, these steps made us feel that we were doing what we could to change the trajectory of the threat. It is becoming increasingly clear that this was not enough. As a small business these decisions are hard, the financial threat competes with the pandemic. But ultimately, it’s a damn pandemic. For the safety of our family, neighbors, and staff we are temporarily closing our doors.

In the meantime, I assume y’all will need some coffee. We feel that we can safely deliver or ship our bags of coffee (whole bean or ground) to you. Please go to apesandpeacocks.com (http://www.apesandpeacocks.com) and place an order. If you need your coffee ground, just let us know your brewing method. For our Chelsea neighbors, We’re going to try a weekly delivery, so go ahead and select “local pick up,” and Debra and I will personally package and deliver your order to your doorstep (for locations in the Chelsea neighborhood only).

Don't have equipment to brew? Reach out and I can set you up with a system and how-to get the best cup of coffee possible instructions. Many of us, hunkered at home, and are stuck to our own devices when it comes to brewing coffee. So I’ll post some equipment suggestions. I’ll put together some “how tos” as well -that won’t be helpful enough for you not to miss us. We miss you, and we look forward to making coffee and serving you soon.

Click here for an update from Underline Coffee!

12/10/2019

A big thanks to those who chose to at Apes & Peacocks on . Thank
you for your support! A special shout out to the Time Square Alliance for the great video profile

12/03/2019

SAVE THE DATE! Apes & Peacocks on Broadway is excited to partner with CBS 2 and the CBS Veterans Network for “Coffee with a Vet” on December 13th! Stop by 1675 Broadway, thank a vet and enjoy a FREE coffee or tea!

12/02/2019

It’s burrrrrr outside! It’s toasty here. So math says come for a visit!

11/27/2019

Happy T-Day! Swing by on the way to the parade! We’re open at 1675 Broadway btw 52nd and 53rd! Underline, the Chelsea, will be closed for the day. Friday everyone is back in action!
#

11/25/2019

Own the coffee game, and get a ton of thanks from the whole fam!

It’s that holiday, when you avoid conversations with uncle Rod by stuffing your mouth with bean and tuna casserole (aunt Barb’’s). My game plan is, control the coffee. Pick up a bag of Apes & Peacocks at 20% off before you hit the roads or warm up the ovens. Offer good through 11/27/19

Get or Give a Gift Card!

Click here for a free coupon at Apes & Peacocks. Get 20% off on your T-Day bag of coffee!

11/25/2019

It’s that holiday, when you avoid conversations with uncle Rod by stuffing your mouth with bean and tuna casserole (aunt Barb’’s). My game plan is, control the coffee. Pick up a bag of Apes & Peacocks at 20% off before you hit the roads and warm up the ovens. good through 11/27/19 Thank you.
# coffee

10/10/2019

Calling all coffee lovers: Apes @ Peacocks on Broadway (btw 52nd & 53rd) Awaits You!