Jajaja

Jajaja Jajaja is a Mexican restaurant that also serves vegetarian and vegan options in the Lower East Side of New York. This innovative dining experience combines south of the border flavor with local heritage, while offering an extensive Tequila and Mezcal program, Mexican-style beers, fresh pressed juices, and plant based Mexican fare. Jajaja even has a pedestrian-friendly take-out window for on-the-go snacks. Owned by Nima Garos & Koorosh Bakhtiar of Raise Hospitality group, Jajaja thrives on community and cuisine.
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Recent social media posts

taquitos for the table 🫶🏼
09/08/2026

taquitos for the table 🫶🏼

chisme time 🍒
09/02/2026

chisme time 🍒

Where it all started. After 10 incredible years on East Broadway, our lease is coming to an end and it’s time to say far...
08/24/2026

Where it all started. After 10 incredible years on East Broadway, our lease is coming to an end and it’s time to say farewell to our OG location. Our last day of service will be August 30th.

We’re beyond grateful for every guest, friend, neighbor, and team member who has been part of this journey. We hope you’ll come by one last time to eat, drink, and celebrate 10 unforgettable years with us. The story continues in the West Village, Williamsburg, Hudson Yards, and Wynwood. 🌮❤️

al pastor tacos 🤤
08/22/2026

al pastor tacos 🤤

summertime
08/14/2026

summertime

miami, we love you.
08/13/2026

miami, we love you.

exactly. captured by
08/07/2026

exactly.

captured by

your newest favorite item on the menu, trust us
07/28/2026

your newest favorite item on the menu, trust us

it’s in the details
07/22/2026

it’s in the details

Today’s Cinco lineup 🌵🎶WilliamsburgLive Music 5:30–7PMLower East SideLive Music 7:30–9PMBar NenaActivated 8PM ’til late ...
05/05/2026

Today’s Cinco lineup 🌵🎶

Williamsburg
Live Music 5:30–7PM

Lower East Side
Live Music 7:30–9PM

Bar Nena
Activated 8PM ’til late with DJ all night

Wynwood
Live Band 5:30–7:30PM
DJ 7:30PM ’til late

Your official Cinco invite is here!! Next Tuesday, the FIESTA kicks off with fun surprises and specials at all Jajaja lo...
04/28/2026

Your official Cinco invite is here!! Next Tuesday, the FIESTA kicks off with fun surprises and specials at all Jajaja locations — make your reso asap 🌮🎉

Address

New York, NY

Opening Hours

Monday 11am - 11pm
Tuesday 11am - 11pm
Wednesday 11am - 11pm
Thursday 11am - 11pm
Friday 11am - 12am
Saturday 11am - 12am
Sunday 11am - 11pm

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What people say

Mexican restaurants are known for their vibrant flavors, colorful ambiance, and warm hospitality. Jajaja in New York City is a prime example of a Mexican restaurant that embodies all these qualities and more. This vegetarian and vegan-friendly eatery is a hybrid venture that caters to the unique way New Yorkers eat, meet, and share.

Jajaja's extensive Tequila and Mezcal program, traditional Mexican beers on tap, Mexican-style lagers and pilsners from local microbreweries, fresh-pressed juices, and plant-based Mexican fare with options for both comfort and health make it stand out from other Mexican restaurants in the city. The venue also features a pedestrian-friendly take-out window serving on-the-go Mexican snacks, fresh-pressed juices, and healthy street fare.

Owned and operated by old friends and business partners Nima Garos & Koorosh Bakhtiar, Jajaja is where south of the border flavor meets Lower East Side flair to create global experiences rooted in local heritage. The patchwork of culture, community, and comida threading people to the Mexican palate makes Jajaja an ideal spot for anyone looking for an authentic taste of Mexico in the heart of New York City.