Recent social media posts
05/21/2026
SUGARFISH opens today in San Diego’s Little Italy!
For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."
Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.
“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa
Now open daily from 11:30am – 10:00pm.
📍2100 Kettner Blvd. #1100�
San Diego, CA 92101
Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.
05/20/2026
Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.
SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.
Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.
“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini
Don’t Think. Just Eat.
Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego
05/15/2026
Right place, right moment, right bite.
05/11/2026
Say less. Order more.
05/07/2026
Drop your order. No gatekeeping.
05/05/2026
It’s always the right night for this.
04/25/2026
No need to think. Just come in to eat.
Your order? The Don't Think. Just Eat.
04/21/2026
Warm rice is not optional. It’s essential.
04/19/2026
BTS with Tom Nozawa
04/14/2026
Eat immediately.
04/11/2026
Trust us.
We’ve already made the decisions for you.
04/07/2026
It's always a great day for a Trust Me.
03/26/2026
We love seeing your guest photos 💙
03/14/2026
Warm rice. Cool fish. Exactly as it should be.
03/11/2026
Some nights just call for sashimi
03/06/2026
When the fish is this great. You don’t need much else.
03/04/2026
Corona del Mar
03/04/2026
simply great sushi
02/25/2026
New Zealand Pink Lobster.
Let it speak.
02/21/2026
That first bite
02/18/2026
SUGARFISH Albacore >
02/14/2026
Happy Valentine’s Day, Sushi Lovers 💙
Because the best way to someone’s heart is through warm rice and high quality fish. Tag your sushi date.
Address
157 Wythe Avenue
New York, NY
11249
To get to the sushi restaurant on Wythe Avenue, you can take the L train to Bedford Avenue and walk south for about 10 minutes. Alternatively, you can take the B32 bus to Wythe Avenue/Kent Avenue and walk west for about 5 minutes. If you are driving, there is street parking available on surrounding blocks or a parking garage a few blocks away at N 11th Street and Wythe Avenue.
Opening Hours
| Monday |
11:30am - 11pm |
| Tuesday |
11:30am - 11pm |
| Wednesday |
11:30am - 11pm |
| Thursday |
11:30am - 11pm |
| Friday |
11:30am - 11:59pm |
| Saturday |
11:30am - 11:59pm |
| Sunday |
12pm - 11pm |
Alerts
Be the first to know and let us send you an email when SUGARFISH by sushi nozawa posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
What people say
Sushi restaurants are known for their fresh and delicious seafood, expertly prepared by skilled chefs. SUGARFISH by sushi nozawa on Wythe Avenue in New York is no exception. This restaurant has gained a reputation for serving some of the best sushi in town, and it's easy to see why.
One of the standout dishes at SUGARFISH is the Scallop Hand Roll, which customers rave about on social media. The Toro Tasting is another must-try item, featuring a special dish that's only available as part of this tasting menu. And of course, classic favorites like Salmon Nigiri and Anago Nigiri are always on the menu.
But what really sets SUGARFISH apart is the quality of its ingredients. The restaurant sources only the freshest fish and seafood, ensuring that every bite is bursting with flavor. And with cozy booths and warm lighting, it's the perfect spot to enjoy a meal with friends or family.
Whether you're a sushi aficionado or just looking for a delicious meal, SUGARFISH by sushi nozawa is definitely worth a visit. So why not stop by and see what all the fuss is about?
