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SUGARFISH by sushi nozawa

SUGARFISH by sushi nozawa SUGARFISH by Sushi Nozawa is a popular sushi restaurant located on Wythe Avenue, known for their classic and specialty nigiri and sashimi offerings. Customers rave about the Scallop Hand Roll and Toro Tasting options. They also offer limited availability specials such as Hirame Sashimi and Hokkaido Sea Scallops. Don't miss out on the opportunity to cozy up in one of their warm booths or enjoy their dishes in bed on a cold day!

Recent social media posts

If you’re quiet at the table, we get it.
06/14/2026

If you’re quiet at the table, we get it.

The Nozawa way, every day.
06/10/2026

The Nozawa way, every day.

You said you’d share. You won’t.
06/06/2026

You said you’d share. You won’t.

If you’re debating takeout vs. dining in… this is your sign.
06/04/2026

If you’re debating takeout vs. dining in… this is your sign.

SUGARFISH opens today in San Diego’s Little Italy!For those discovering SUGARFISH for the first time, the experience is ...
05/21/2026

SUGARFISH opens today in San Diego’s Little Italy!

For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."

Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.

“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa

Now open daily from 11:30am – 10:00pm.
📍2100 Kettner Blvd. #1100�
San Diego, CA 92101

Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.

Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finall...
05/20/2026

Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.

SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.

Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.

“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini

Don’t Think. Just Eat.

Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego

Every time.
05/16/2026

Every time.

Right place, right moment, right bite.
05/15/2026

Right place, right moment, right bite.

Say less. Order more.
05/11/2026

Say less. Order more.

Drop your order. No gatekeeping.
05/07/2026

Drop your order. No gatekeeping.

Address

157 Wythe Avenue
New York, NY
11249

To get to the sushi restaurant on Wythe Avenue, you can take the L train to Bedford Avenue and walk south for about 10 minutes. Alternatively, you can take the B32 bus to Wythe Avenue/Kent Avenue and walk west for about 5 minutes. If you are driving, there is street parking available on surrounding blocks or a parking garage a few blocks away at N 11th Street and Wythe Avenue.

Opening Hours

Monday 11:30am - 11pm
Tuesday 11:30am - 11pm
Wednesday 11:30am - 11pm
Thursday 11:30am - 11pm
Friday 11:30am - 11:59pm
Saturday 11:30am - 11:59pm
Sunday 12pm - 11pm

Telephone

+19294890301

Website

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What people say

Sushi restaurants are known for their fresh and delicious seafood, expertly prepared by skilled chefs. SUGARFISH by sushi nozawa on Wythe Avenue in New York is no exception. This restaurant has gained a reputation for serving some of the best sushi in town, and it's easy to see why.

One of the standout dishes at SUGARFISH is the Scallop Hand Roll, which customers rave about on social media. The Toro Tasting is another must-try item, featuring a special dish that's only available as part of this tasting menu. And of course, classic favorites like Salmon Nigiri and Anago Nigiri are always on the menu.

But what really sets SUGARFISH apart is the quality of its ingredients. The restaurant sources only the freshest fish and seafood, ensuring that every bite is bursting with flavor. And with cozy booths and warm lighting, it's the perfect spot to enjoy a meal with friends or family.

Whether you're a sushi aficionado or just looking for a delicious meal, SUGARFISH by sushi nozawa is definitely worth a visit. So why not stop by and see what all the fuss is about?

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