Sugar Wood

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Sugar Wood

Sugar Wood is a dessert restaurant and shop located on Prince Street in Soho, NYC. They pride themselves on their naughty and NSFW desserts, as well as their merchandise featuring the popular slogan "why y'all gagging". Recently, they have also introduced gluten-free waffles to their menu, partnered with a local vendor. Stop by for a sweet treat that will hit the spot every time.

Recent social media posts

22/04/2026

Big news! Our new album CONFECTIONS II drops in July. Lead single ‘I Feel So Full’ available at sugarwood.co and everywhere pastries are sold.

15/04/2026

Is that a banana in your pocket? Or are you just happy to see us? 🍌 Rich in potassium? Maybe. Full of fibre? Possibly. Absolutely delicious? Definitely! Happy National Banana Day from your favorite dessert brand.

31/03/2026

We brought Sugar Wood to SXSW…
and people couldn’t keep their hands off 🍪😏🍪

We had so much fun, thank you .agency for having

14/02/2026

Decorate Naughty Cookies. Make Boozy Sundae. Put Naughty Cookies on Boozy Sundae.
😌🍨🍪 This is how you celebrate Valentine’s Day. No notes
Sugar Wood x Tipsy Scoop

07/01/2026

Things you can buy a friend after a :
Flowers $100
Ice packs $5
Loose underwear $40

Making them laugh with Sugar Wood:
Priceless.
(Yes, this was a real gift note.)

01/12/2025

Turn your party into a legendary one 😈✨ Order your Sugar Wood cookie decorating kit now and choose delivery any time in 2025 or 2026. Biggest. Sale. Ever. Ends. Tonight.

28/11/2025

We teased. You waited. Now you get it deep on Black Friday. Our biggest sale ever starts now:
$15 off $75+
$30 off $125+
$50 off $175+
$75 off $250+
No codes. No limits. Just go deep.

26/11/2025

Something big is coming this Friday.

12/08/2025

Planning a fall bachelorette? Order now 💅🎉
🌎 Shipping nationwide - You know you wanna 🔥
👰🏼‍♀️ DM, text, call or email w/ questions, comments, sweet nothings in our ear ... 917-409-7360

05/08/2025

Want a waffle that makes your friends laugh hysterically and tastes sinfully delicious?
Here’s how to order:
🍆 Pick your pleasure
📦 Choose your delivery date
😘 Let us come on time
Tag someone who needs a reminder: we’re fast, fresh, and fully loaded.

02/08/2025

🎉 SPECIAL ANNOUNCEMENT 🎉 [Image text]
SO..WHAT'S BEEN GOING ON WITH SUGAR WOOD??
Let me catch you up. I'm Austin - the founder of Sugar Wood, and I have so much to tell you.
Over the past few months, we've been making some big changes (and no, not just to the size of our party boxes 😏)
We closed our Manhattan store and moved Sugar Wood fully online.
Now, w're shipping NATIONWIDE -- 24/7, 365.
🍆 Naughty desserts, available anytime
📦 Delivered to your house, hotel, or Airbnb
📅 You choose the date (yes, we always come on time)
🎉 And for NYC folks: we still cater bachelorettes, birthdays, and events (get in touch!)

IF YOU'VE EVER WANTED TO SEND A 🍆 WAFFLE ACROSS THE COUNTRY JUST BECAUSE YOU COULD . . . NOW'S YOUR MOMENT.

XOXO, 💋
sugarwood.co

Address

Rajshahi Division

To get to the dessert shop and restaurant at Prince Street in New York, you can take the subway to the nearest station and walk a few blocks to reach your destination. Alternatively, you can drive and find street parking near the area, but be aware that parking in NYC can be difficult.

Website

https://www.sugarwood.co/

Alerts

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What people say

Sugar Wood, located on Prince Street in Soho, is a dessert shop and restaurant that offers a unique and NSFW experience. Their desserts are not only delicious but also visually stunning, making them perfect for special occasions or just a fun night out. Sugar Wood recently hosted an event with their friends and gave away two pairs of tickets to Titanique the Musical along with two $25 gift cards to their shop. They also offered limited quantities of their Woody and rose bouquets for Mother's Day, which were a hit among customers. Sugar Wood has even made appearances on the red carpet, providing their famous "Woodys" and "Kittys" to hungry celebrities. The founder of Sugar Wood, .owsteen, was even named Hottie of the Week by the shop's social media account. In addition to their delicious treats, Sugar Wood also offers naughty merch such as aprons, tote bags, and t-shirts that are sure to make a statement. Overall, Sugar Wood is a must-visit destination for anyone looking for unique and tasty desserts in New York City.

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