Recent social media posts
06/01/2026
Pride month is already popping off 🌈
Drop #1 is officially here, bringing a colorful lineup of flavors to our counter — including two brand-new cookies: Colors of Pride and Nutty by Nature! Available daily through June 15th, so make sure to swing by for your new favorite.
This month's lineup is ready to take over your cookie box. So tell us ⬇️ Which one are you grabbing first?
05/28/2026
Things are getting HEATED at Broadway Bakes tomorrow 👀
The cast of will be behind the Schmackary’s counter on May 29 from 4–6 PM serving cookies, hanging with fans, and raising money for 💛
Come by for cookies, chaos, and some very competitive fundraising
📍Schmackary's Hell's Kitchen
05/28/2026
is taking over Schmackary’s TOMORROW, May 29 🍪 Join and
behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛
Stop by, say hi, and keep an eye out for surprise guests 👀
📍Schmackary's Hell's Kitchen
05/27/2026
TOMORROW, May 28 🍪 Join , , and behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛
📍Schmackary's Hell's Kitchen
05/27/2026
The queen herself, Deborah Cox, has officially begun her voyage to Schmackary’s! ⚓️
We’ve been keeping this one under wraps, but today from 4-6PM, songstress, Broadway legend, and star Deborah Cox will be joining us for Broadway Bakes - and trust us, this is one for the history books.
You never know who else might hop in the lifeboat and make a surprise appearance alongside her 👀
Come grab cookies, meet Broadway royalty, and raise money for
📍 Schmackary’s Hell’s Kitchen
⏰ Today | 4-6PM
05/27/2026
Tomorrow at Broadway Bakes 👀
Fresh off Conner Leavitt + 's record breaking Whitney Leavitt are joining us at Schmackary’s Hell’s Kitchen from 9am to serve cookies and raise money for 💛
📍Hell's Kitchen location
05/26/2026
BROADWAY BAKES: EXTENDED RUN 🍪
We added a brand new matinee shift this Thursday at 9am 💛
Conner and Whitney Leavitt are officially stepping behind the Schmackary’s counter to serve cookies, meet fans, and help us raise money for !
05/25/2026
Hadestown is taking over Schmackary’s TOMORROW, May 26 🍪 Join the cast behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛
Stop by, say hi, and keep an eye out for surprise guests 👀
📍Schmackary's Hell's Kitchen
05/24/2026
is taking over Schmackary’s TOMORROW, May 25 🍪 Join Josh Rivera + Harvey Guillén behind the counter for Broadway Bakes from 4–6pm serving cookies and raising money for 💛
Stop by, say hi, and keep an eye out for surprise guests 👀
📍Schmackary's Hell's Kitchen
05/22/2026
Join us May 25–29 from 4–6 PM at Schmackary’s Hell’s Kitchen for Broadway Bakes — your favorite performers serving face and serving cookies, all while raising money for 💛
Featuring performers from Hadestown, Schmigadoon!, Death Becomes Her, Rocky Horror, Heated Rivalry, Ragtime + more 👀
05/21/2026
After five years, Broadway Bakes is finally coming back… and this year’s lineup will be announced VERY soon. Until then, let’s reminisce on years past — with impromptu singing and dancing, chaos behind the counter, and cookies!
Some of the most fun we’ve ever had while raising money for an incredible cause 💛
Who do YOU think will be handing you your favorite cookie this year? 👀
05/16/2026
New flavors have officially hit the counter 🍪 And as if that wasn’t exciting enough… today is also our 14th anniversary 🎉 To celebrate 14 sweet years, the first 100 guests at participating locations will receive a FREE Classic Chocolate Chip cookie (5/16 only) 💙
New flavors + free cookies? Sounds like a pretty good Saturday to us 😏
05/15/2026
Your LAST DAY to grab this flavor drop 🍪 Secure the cookie bag before these flavors disappear tonight.
Have you tried the Vernon Point Special yet? An oatmeal raisin base made with browned butter and a hint of white rum — nostalgic, sweet, and ridiculously good.
05/14/2026
Don't be ridiculous, Andrea. Everybody wants this... 🔥
Our Devil's Food Cookie is a fudgy chocolate cookie slathered in smooth marshmallow frosting and topped with mini chocolate chips 😈
05/13/2026
Last chance to try the Hey, Little Songbird cookie from our collaboration with Hadestown 🖤 Available at Schmackary’s through May 15th only! Catch it before it disappears into the Underworld 🍪
05/12/2026
🎉 Mark your calendars for 5/16 🎉 We’re celebrating our 14th anniversary with FREE COOKIES!
On May 16th, the first 100 people at every Schmackary’s location will receive a free Classic Chocolate Chip cookie 💙 Whether you’ve been with us since the early days in Hell's Kitchen or this'll be your first bite, call your cookie crew, set your alarms, and stop by for a classic!
We’ll see you at the counter 🍪
05/10/2026
Behind every Schmackary’s cookie is a little bit of Mama Schmahl magic 💛
Happy Mother’s Day to all the moms and mother figures out there! Especially the ones inspiring recipes, traditions, and sweetness 🍪
05/04/2026
Mama wants some cookies! Our Mother’s Day Box is basically a hug in cookie form 🥰 featuring six sweet picks she’ll love: Funfetti, Birthday Party, Dulce de Leche, Devil’s Food Cookie, Strawberry Rhubarb, and Classic Chocolate Chip 🍪
Order now at the link in bio and make this Mother’s Day extra delicious!
05/03/2026
It’s National Lemonade Day and we’re headed way down🔥Starting today, try our Hadestown EPIC Lemonades in 3 flavors: strawberry, passion fruit, or mango.
Pro tip: Order yours Fate-style and let the Fates decide your flavor — it could go any way the wind blows 😉
Made with real fruit purée, because when the chips are down, you might as well drink well 🍋 So come on in and don’t look back…
05/01/2026
May is in full bloom, and so is this new cookie lineup 🌷 Fresh flavors are officially here — and available daily for the next two weeks!
What’s going in your box first? ⬇️
04/30/2026
Our favorite of your favorite cookie moments 📸 First bites, empty boxes... we love seeing the Schmackary’s love!!
And speaking of favorites 👀 Last call! Tomorrow's the final day for our collab cookies — including the iconic Unsinkable Molly Brown Big Schmack with
📸:
isola
04/25/2026
Yee-Honk! 🤠 Time’s running out to cross the bridge and try our SchmigaSchmacked cookies at our Hell’s Kitchen location! You have until April 30th to find your true love — or at least your new favorite flavor 😋
which collab cookie are you grabbing first?
04/21/2026
Schomething schtrange is happening at Schmackary’s… our counter has been renamed, the cookies have new identities, and we’re not sure we can leave until someone finds true love 🌽
April flavors have been flipped on their heads at our Hell’s Kitchen location (it happens when you’re stuck in a musical)! Celebrate Schmigadoon opening on Broadway and visit the town for yourself at our cookie shop ✨ No promises you won’t start singing halfway through 😏
04/20/2026
Watching you try the banana pudding like 👀
Have you grabbed one yet?
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Address
362 W 45th Street
New York, NY
10036
To get to the bakery location on W 45th Street in New York, you can take the subway to Times Square-42nd Street station and then walk west towards 9th Avenue. Alternatively, you can drive and park at a nearby parking garage or use a ride-sharing service such as Uber or Lyft.
Opening Hours
| Monday |
10am - 11pm |
| Tuesday |
10am - 11pm |
| Wednesday |
9am - 11pm |
| Thursday |
9am - 11pm |
| Friday |
9am - 11pm |
| Saturday |
9am - 11pm |
| Sunday |
10am - 11pm |
Alerts
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What people say
Schmackary's is a must-visit for anyone with a sweet tooth in New York City. This restaurant has taken the classic cookie and elevated it to new heights with their adventurous twists on traditional recipes. Their award-winning cookies are sold at shows and venues across the city, and they even offer nationwide delivery for those who can't make it to their storefront on West 45th Street.
What sets Schmackary's apart is their dedication to perfecting each recipe. They've spent years developing the best darn cookie recipes on the planet, and it shows in every bite. Whether you're a fan of classic chocolate chip or prefer something more unique like their Funfetti flavor, Schmackary's has something for everyone.
It's no wonder that this beloved cookie company has been featured in some of the biggest television shows, media outlets, and high-profile award lists. Schmackary's truly is the country's most in-demand cookie company.
So if you're looking for a delicious treat that will satisfy your sweet tooth, look no further than Schmackary's. Their cookies speak for themselves and are sure to leave you wanting more.
