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La Rubia NYC

La Rubia NYC La Rubia NYC is a renowned restaurant located on Howard Street, offering a unique concept that makes it the perfect destination for any occasion, anytime, and any day.

Recent social media posts

Summer and oysters — name a better duo ☀Ice cold, perfectly briny, and best enjoyed with aglass of something bubbly.Now ...
07/25/2025

Summer and oysters — name a better duo ☀
Ice cold, perfectly briny, and best enjoyed with a
glass of something bubbly.
Now shucking daily at La Rubi.

The space: Soft light, velvet stools, and the smell of fresh pastries in the air.Take a seat, sip your coffee, and stay ...
07/24/2025

The space: Soft light, velvet stools, and the smell of fresh pastries in the air.

Take a seat, sip your coffee, and stay a while.

Find us inside 11 Howard Hotel, Soho.

From the snack menu:Sardines or mussels on toast — bold, briny, andperfect with a chilled glass of wine 🥂Which one are y...
07/23/2025

From the snack menu:
Sardines or mussels on toast — bold, briny, and
perfect with a chilled glass of wine 🥂
Which one are you picking?

Golden hour in the neighborhood we call home!Soho’s got the charm — and La Rubiabrings the flavor
07/22/2025

Golden hour in the neighborhood we call home!
Soho’s got the charm — and La Rubia
brings the flavor

Sizzling shrimp, smoky paprika, a hit of garlic, and a splash of sherry — this is gambas al ajillo, La Rubia styleNow se...
07/10/2025

Sizzling shrimp, smoky paprika, a hit of garlic, and a splash of sherry — this is gambas al ajillo, La Rubia style

Now serving at La Rubia | Inside 11 Howard Hotel,
Soho

Memories from our past Fiestas Latinas.Good drinks, loud music, hazy memories — just how we like it.Catch the next one —...
07/08/2025

Memories from our past Fiestas Latinas.

Good drinks, loud music, hazy memories — just how we like it.

Catch the next one — every weekend from 10pm
till late.

A full table is always a good idea — and at La Rubia, we don’t hold back.From fresh pastries to savory bites, vibrant sa...
07/02/2025

A full table is always a good idea — and at La Rubia, we don’t hold back.

From fresh pastries to savory bites, vibrant salads
to a seafood tower worth gathering for.

Come hungry!

Planning an event?Whether it’s a birthday, a private dinner, or acelebration just because, La Rubia is the spot.Let’s ma...
07/01/2025

Planning an event?

Whether it’s a birthday, a private dinner, or a
celebration just because, La Rubia is the spot.

Let’s make it unforgettable.

DM us or email to start planning

La Rubia is your go-to spot for breakfastStart your day right, right here.Breakfast daily | Inside 11 Howard Hotel, Soho
06/29/2025

La Rubia is your go-to spot for breakfast
Start your day right, right here.
Breakfast daily | Inside 11 Howard Hotel, Soho

La Rubia brings laid-back elegance to theheart of Soho.Join us for breakfast, lunch, dinner &cocktails — inside 11 Howar...
06/28/2025

La Rubia brings laid-back elegance to the
heart of Soho.

Join us for breakfast, lunch, dinner &
cocktails — inside 11 Howard Hotel, Soho.
Post

You have to love New York — for its chaos, itscharm, and the magic hiding in every corner.La Rubia is one of those corne...
06/24/2025

You have to love New York — for its chaos, its
charm, and the magic hiding in every corner.

La Rubia is one of those corners.

All day, every day — inside 11 Howard Hotel - SoHo

A dirty martini and fresh oysters — the pairing youdidn’t know you needed (but now can’t livewithout).Sip, slurp, repeat...
06/22/2025

A dirty martini and fresh oysters — the pairing you
didn’t know you needed (but now can’t live
without).

Sip, slurp, repeat at La Rubia.

Walk-ins welcome | Inside 11 Howard, SoHo

Address

11 Howard Street
New York, NY
10013

To get to Howard Street in New York, you have a few options for public transport and driving/parking:

Public Transport:
1. Subway: Take the B or D train to Grand Street station. From there, walk east on Grand Street until you reach Howard Street.

2. Bus: Take the M15 bus to the Allen Street/Canal Street stop. Walk south on Allen Street and turn left onto Howard Street.

Driving/Parking:
Please note that parking in New York City can be challenging, so it's recommended to use public transport if possible. However, if you choose to drive:

1. From Manhattan: Take the FDR Drive southbound and exit at Exit 4 toward South Street/Whitehall Street. Merge onto South Street and continue straight onto Pike Slip/Frankfort Street. Turn right onto Pearl Street and then left onto Frankfort Street. Continue straight onto St James Place and turn right onto Oliver Street. Finally, turn left onto Howard Street.

2. From Brooklyn: Take the Brooklyn Bridge towards Manhattan and take the Centre St/Nassau St exit on the left toward Civic Center. Merge onto Park Row S and continue straight onto St James Place. Turn right onto Oliver Street and then left onto Howard Street.

Parking: There are several parking garages available in the vicinity of Howard street where you can park your vehicle for a fee. It's advisable to check for availability beforehand as spaces may be limited.

Remember to always follow traffic rules and regulations while driving in New York City, including paying attention to parking signs and restrictions.

Opening Hours

Monday 8am - 12am
Tuesday 8am - 12am
Wednesday 8am - 12am
Thursday 8am - 12am
Friday 8am - 2am
Saturday 8am - 2am
Sunday 8am - 12am

Alerts

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What people say

La Rubia NYC, located on Howard Street, is a restaurant that welcomes you with open arms any time, any day, and for any occasion. With its unique concept, it has become a go-to spot for all-day dining experiences.

One of the standout features of La Rubia NYC is its inviting atmosphere. As soon as you step inside, you are greeted by a warm and friendly staff who are dedicated to providing excellent service. The restaurant's interior is tastefully decorated, creating a cozy and comfortable ambiance that makes you feel right at home.

The menu at La Rubia NYC is diverse and offers something for everyone. Whether you're in the mood for breakfast, lunch, or dinner, you'll find an array of delicious options to choose from. From classic dishes to innovative creations, each item on the menu is crafted with care using high-quality ingredients.

One dish that deserves special mention is their mouthwatering steak. Cooked to perfection and bursting with flavor, it's a must-try for meat lovers. Additionally, their seafood options are equally impressive, with fresh catches prepared in various delectable ways.

To complement your meal, La Rubia NYC offers an extensive selection of beverages. From refreshing cocktails to fine wines and craft beers, there's something to satisfy every palate. The knowledgeable staff can also recommend pairings that enhance the flavors of your chosen dishes.

The service at La Rubia NYC is top-notch. The attentive waitstaff ensures that your dining experience is seamless from start to finish. They are always ready to answer any questions you may have about the menu or provide recommendations based on your preferences.

Another aspect worth mentioning is the reasonable pricing at La Rubia NYC. Despite offering high-quality food and service, they strive to keep their prices affordable without compromising on taste or portion sizes.

Whether you're looking for a casual brunch spot or a place to celebrate a special occasion with friends and family, La Rubia NYC is the perfect choice. Its welcoming atmosphere, diverse menu, excellent service, and reasonable prices make it a standout restaurant in the Howard Street area.

In conclusion, La Rubia NYC is a hidden gem that should not be missed. With its all-day dining concept, delicious food, attentive service, and inviting ambiance, it's a place where you can create lasting memories while enjoying a fantastic meal.

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