Recent social media posts
10/21/2026
What if your next business move was a little sweeter? 💗
Woops! combines a beloved product with a flexible franchise model designed to make getting into business more approachable—from low start-up costs to no food prep required.
Whether you're ready for a full-time venture or looking for something more flexible, there could be a Woops! opportunity with your name on it.
Ready to learn more? Visit woopsfranchise.com
WoopsFranchise MobileFranchise FranchiseOwner SmallBusinessOwner
10/16/2026
Support can start with a simple “I’m here.”
This Breast Cancer Awareness Month, we’re thinking of everyone affected by breast cancer, and the people beside them. A thoughtful check-in. Space to talk. Help with the everyday. Small gestures can mean a lot.
Save this as a reminder to check in with someone you care about.
09/23/2026
Macarons, meet your new favorite sidekick! Say hello to our Cake Pops—four delicious flavors made for gifting, celebrating, sharing… or keeping entirely to yourself. We won’t judge. 😉
Which flavor has your name all over it? 👇
🍪 Cookies N’ Cream
🍫 Chocolate
🤎 Salted Caramel
🎂 Birthday Cake
sweettreats treatyourself cakepoplovers dessertgoals
09/04/2026
New year, new classes, new memories! 🎒📚✨ Make the back-to-school season a little more delicious with macarons to share with your favorite classmates, teachers, and study buddies. 💕
FrenchMacarons MacaronLove TreatYourself BackToSchoolShopping SchoolDays NewBeginnings WoopsMacarons BackToSchoolSeason
08/14/2026
You can almost taste it...
08/12/2026
08/01/2026
Something sweet is rolling into Nashville tomorrow 🎉
Join us as we celebrate the official launch of the Woops! Wagon ✨ Stop by for an afternoon filled with mouthwatering macarons, fun surprises, and a little bit of Parisian magic.
Whether you’re planning your next private party, looking to elevate a corporate event, or just craving a mouthwatering macaron, come say hi and help us kick off this new chapter! 🚚
📅 When: Sunday, August 2nd
⏰ Time: 11 AM - 2 PM
📍 Where: Graduate By Hilton Nashville
07/24/2026
We’ve been working on something new...
Any guesses?
👀👇
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07/17/2026
Who’s lifting the cup? 👀
Drop your flag below and tell us who you’re cheering for👇⚽️ Let’s see which team has the sweetest fans!
06/21/2026
The sneakers are spotless.
The jokes are terrible.
The macarons don't last long.
Today we're celebrating the dads, grandpas, and father figures who make life a little brighter—and a lot more memorable. 💙 Happy Father's Day.
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06/18/2026
We’ve arrived, Columbia 🎉
Join us as we celebrate the grand opening of our newest Woops! location at The Mall in Columbia ✨ Whether you’re looking for the perfect custom gift, planning an upcoming event, or just craving a little afternoon pick-me-up, we can’t wait to show you what Woops! is all about. Come meet the team and help us kick off this new chapter!
📅 When: Saturday, June 20th
⏰ Time: 4 PM – 6 PM
📍 Where: The Mall in Columbia
Plus… enjoy a complimentary macaron* while you’re there to celebrate the occasion 😉 RSVP here: https://www.facebook.com/share/1Fk9kMY7a4 💝
*Conditions apply.
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Address
25 W 40th Street #E45 Holiday Shops Winter Village
New York, NY
10018
Public transport (recommended)
- Subway: Take the 1, 2, or 3 to Times Square–42 St, then walk west to W 40th St. From there, head to Holiday Shops Winter Village at W 40th Street (Unit E45).
- Alternative subway: Take the A, C, or E to Port Authority Bus Terminal (42 St), then walk north/west to W 40th St and continue on foot to the Winter Village area.
- Bus: Use routes that stop around Times Square/Port Authority (e.g., along 42nd St or 8th Ave) and walk a few blocks to W 40th Street.
Driving
- Approach via Midtown Manhattan arterials such as 8th Ave or 7th Ave, then turn toward W 40th St.
- Parking: Look for nearby paid garages around Times Square/Port Authority (W 39th–W 42nd between 7th–9th Aves). Expect street parking restrictions and limited availability.
Walking tip
- Once you reach W 40th Street in the Holiday Shops Winter Village area, follow signage for the shop listings and locate Unit E45.
Opening Hours
| Monday |
10am - 9pm |
| Tuesday |
10am - 9pm |
| Wednesday |
10am - 9pm |
| Thursday |
10am - 9pm |
| Friday |
10am - 10pm |
| Saturday |
10am - 10pm |
| Sunday |
10am - 10pm |
Alerts
Be the first to know and let us send you an email when Woops posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
What people say
Woops at W 40th Street #E45 Holiday Shops Winter Village in New York is a standout destination for anyone who loves authentic French macarons. Known as one of the most prominent French macaron companies in the U.S., Woops brings its premium, Paris-inspired approach to a beautiful boutique-style kiosk that’s easy to spot and even more fun to browse.
The selection is consistently impressive, with around 15 flavors available, including crowd favorites like Dark Chocolate, Red Velvet, Strawberry Lemonade, and Birthday Cake. Each macaron delivers a rich, satisfying taste that feels carefully crafted rather than mass-produced—making it an ideal treat for a quick sweet pick-me-up or a thoughtful way to show appreciation to friends and family.
