Clicky

SUGARFISH by sushi nozawa

SUGARFISH by sushi nozawa SUGARFISH by sushi nozawa is a top-rated sushi restaurant that delivers the highest quality sushi experience to people who truly love sushi. With an insane commitment to perfection, from sourcing the freshest ingredients to using the best rice cooker on the market, SUGARFISH is obsessed with bringing traditional Japanese sushi to America. Come and taste why they are a fan favorite in the industry.

Recent social media posts

If you’re debating takeout vs. dining in… this is your sign.
06/04/2026

If you’re debating takeout vs. dining in… this is your sign.

SUGARFISH opens today in San Diego’s Little Italy!For those discovering SUGARFISH for the first time, the experience is ...
05/21/2026

SUGARFISH opens today in San Diego’s Little Italy!

For those discovering SUGARFISH for the first time, the experience is deliberate by design: sushi served immediately upon preparation, at the moment it’s meant to be eaten. A balance of texture, temperature, and timing consistently delivers the perfect bite. As Chef Nozawa said many years ago, "Stay true to what you believe. The rest will take care of itself."

Built on the legacy of Sushi Nozawa, the iconic Studio City restaurant that operated from 1987 to 2012 and set the standard for traditional Japanese sushi in America. That foundation, a dedication to simplicity, precision, and an uncompromising commitment to quality, continues to guide every element of the SUGARFISH experience today.

“Every decision we make starts with the fish. That standard has never changed, and it never will. We even created our own wholesale fish company to ensure we are getting the best fish from anyone, anywhere, at any time. Guests are going to taste that commitment from the very first bite” -co-founder Tom Nozawa

Now open daily from 11:30am – 10:00pm.
📍2100 Kettner Blvd. #1100�
San Diego, CA 92101

Parking: Enter off West Ivy St side.
We validate for 2hrs for $5 after 5pm Monday–Friday, or all day Saturday & Sunday.

Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finall...
05/20/2026

Tomorrow, SUGARFISH opens in San Diego’s Little Italy. After years of countless requests, San Diego residents can finally experience Nozawa-style sushi.

SUGARFISH by Sushi Nozawa opens Thursday, May 21 at 2100 Kettner Blvd., bringing San Diego the uncompromising commitment to sourcing and quality that defines every bite.

Embodying the philosophy of celebrated sushi chef Kazunori Nozawa and his son, co-founder Tom Nozawa, the original idea was simple: bring the sushi Chef Nozawa spent a lifetime perfecting to more Americans.

“Quality drives every decision we make. Growing thoughtfully lets us source better fish and, ultimately, serve a better bite. We’re incredibly grateful to our San Diego guests who’ve made the trip to dine with us in Los Angeles and Orange County over the years, and we’re genuinely thrilled to finally bring that experience to Little Italy.” -Co-Founder Lele Massimini

Don’t Think. Just Eat.

Opening Thursday, May 21
Daily: 11:30am – 10:00pm
📍2100 Kettner Blvd. #1100�Little Italy, San Diego

Every time.
05/16/2026

Every time.

Right place, right moment, right bite.
05/15/2026

Right place, right moment, right bite.

Say less. Order more.
05/11/2026

Say less. Order more.

Drop your order. No gatekeeping.
05/07/2026

Drop your order. No gatekeeping.

It’s always the right night for this.
05/05/2026

It’s always the right night for this.

No need to think. Just come in to eat. Your order? The Don't Think. Just Eat.
04/25/2026

No need to think. Just come in to eat.
Your order? The Don't Think. Just Eat.

Warm rice is not optional. It’s essential.
04/21/2026

Warm rice is not optional. It’s essential.

BTS with Tom Nozawa
04/19/2026

BTS with Tom Nozawa

Eat immediately.
04/14/2026

Eat immediately.

Trust us.We’ve already made the decisions for you.
04/11/2026

Trust us.
We’ve already made the decisions for you.

It's always a great day for a Trust Me.
04/07/2026

It's always a great day for a Trust Me.

Uni.
03/29/2026

Uni.

We love seeing your guest photos 💙
03/26/2026

We love seeing your guest photos 💙

Warm rice. Cool fish. Exactly as it should be.
03/14/2026

Warm rice. Cool fish. Exactly as it should be.

Some nights just call for sashimi
03/11/2026

Some nights just call for sashimi

When the fish is this great. You don’t need much else.
03/06/2026

When the fish is this great. You don’t need much else.

Corona del Mar
03/04/2026

Corona del Mar

simply great sushi
03/04/2026

simply great sushi

A quick dip
02/28/2026

A quick dip

New Zealand Pink Lobster.Let it speak.
02/25/2026

New Zealand Pink Lobster.
Let it speak.

That first bite
02/21/2026

That first bite

SUGARFISH Albacore >
02/18/2026

SUGARFISH Albacore >

Address

1740 BROADWAY, Suite 001
New York, NY
10019

To get to the sushi restaurant on Broadway in New York, you can take the subway by exiting at the nearest station and walking towards Broadway. Alternatively, if you're driving, take the highway and exit onto a nearby street. Parking options may be available along the street or in nearby parking lots or garages.

Opening Hours

Monday 11:30am - 11pm
Tuesday 11:30am - 11pm
Wednesday 11:30am - 11pm
Thursday 11:30am - 11pm
Friday 11:30am - 11:59pm
Saturday 11:30am - 11:59pm
Sunday 12pm - 11pm

Telephone

+16466308293

Website

Alerts

Be the first to know and let us send you an email when SUGARFISH by sushi nozawa posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category

What people say

Sushi restaurants are known for their fresh and delicious seafood, expertly crafted rolls, and unique flavor combinations. And when it comes to SUGARFISH by sushi nozawa in Broadway, New York, they take this reputation to the next level.

At SUGARFISH, their obsession with delivering the best sushi experience is evident in every dish they serve. From the moment you step into the restaurant, you'll be greeted with a warm welcome and an inviting atmosphere that sets the stage for an unforgettable dining experience.

But what really sets SUGARFISH apart is their commitment to perfection. They go above and beyond to ensure that every ingredient is of the highest quality, from the freshest fish to the perfectly cooked rice. And it shows in every bite.

Whether you're a sushi aficionado or just looking for a delicious meal, SUGARFISH has something for everyone. Their menu features a wide variety of traditional Japanese dishes as well as unique creations that are sure to tantalize your taste buds.

So if you're looking for a sushi restaurant that truly delivers on its promise of excellence, look no further than SUGARFISH by sushi nozawa in Broadway, New York. You won't be disappointed!

Claim ownership or report listing