Recent social media posts
06/02/2026
Ever wonder how to order bagels like a native New Yorker? Bev is here to explain how to do it; and even some inside tips to get bagels right out of the oven.
Any NYC locals have bagel ordering tips to share ⤵️
05/29/2026
Don’t forget EVERYDAY from 3PM-5PM Ess-a-Bagel is hosting. “Happy Hour” 20% off your in store purchase. Offer last ls til August 31st!
nyceats
*excludes catering
05/21/2026
At Ess-a-Bagel, every bagel starts the old-school way 🥯
Hand rolled, one by one, by the people who make the magic happen every single day. Watching our bagel rollers at work never gets old. 💪✨
05/19/2026
Caps off to the grads 🎓🥯
Whether they’re heading across town or across the country, celebrate graduation day with a little taste of NYC from Ess-a-Bagel. With you can ship your favorite bagels nationwide — and even to Canada.
Because every diploma deserves a proper bagel brunch. 💛
05/16/2026
A little smoke, a little spice, and a whole lot of flavor 🌶️🥯
Meet the Whitefish Picante: whitefish salad, jalapeño cream cheese, lettuce, cucumber, and tomato stacked on your favorite Ess-a-Bagel. Smoky, creamy, crunchy, spicy perfection in every bite. 🔥
04/28/2026
Spring is in the air! Come down and get yourself one of our freshly baked hand rolled bagels with blueberry cream cheese 🫐
04/27/2026
This Mother’s Day, skip the flowers… bring the bagels 🥯💐
Nothing says “I love you” like a box from Ess-a-Bagel—fresh, delicious, and guaranteed to make Mom smile.
Celebrate the moms, the grandmas, aunties, and the soon-to-bes with the gift that always delivers.
04/25/2026
Plant-based, but make it Ess-a 💚🥯
Whether you’re full-time vegan or just dipping your toe in, we’ve got options that bring the flavor:
🌱 The KICK
🌱 Vegan Parisian
🌱 Signature (scallion tofu cream cheese) — Hold the Lox
No compromises, no shortcuts—just seriously good bagels made your way. Come see what all the hype is about 🌿✨
04/24/2026
Meet your new obsession: The Deluxe Burger 🍔🥯
A bagel of your choice stacked with a juicy burger patty, melty cheese, crispy bacon, creamy avocado, fresh lettuce, tomato, and pickles—because why stop at basic? And yes, it comes with a golden, crispy latke on the side.
Bagels just raised the bar. Come hungry.
04/23/2026
We heard you loud and clear… 👀
All those comments about Bev’s sweater instead of the bagels? Fine. We’ll allow it—just this once.
Meet the iconic “Lox Sweater” 🧶🐟
Hand-knit by Bev herself, using the King Salmon Light pattern by Caitlin Hunter (yes, she really committed to the theme).
Don’t worry—the bagels are still the star… but today, the sweater gets a little spotlight too.
Would you wear your order? 👇
04/22/2026
Say hello to The Nick 🥯🔥
Chicken salad, crispy bacon, melty American cheese, and a hit of barbecue sauce—because subtle just isn’t the vibe.
Messy, savory, a little smoky… and absolutely worth it.
04/21/2026
Bloopers with Bev? Say less. 😂
When the bagels are perfect but the takes are… a work in progress. Behind every iconic Ess-a-Bagel moment is a whole lot of laughter (and a few retakes).
Stay for the bagels, stay for Bev. 🥯🎬
04/20/2026
Meet your new go-to combo: Dill Cream Cheese + Baked Salmon Salad 🥯🐟✨
Fresh, herby, and perfectly balanced—this pairing is giving effortlessly delicious. One bite and you’ll get it.
04/17/2026
Meet the legend: The John Carroll Lynch 🤯🥯
Egg salad + DOUBLE bacon = a combo so good it feels illegal.
Rich, smoky, creamy, crunchy… every bite just keeps getting better.
You don’t order this sandwich—you commit to it.
Come see what the hype is about.
04/17/2026
You asked, we listened 👀🥯
Happy Hour is BACK by popular demand!
Enjoy 20% off all in-store purchases from 3PM–5PM—because your afternoon deserves a bagel break.
📍 Exclusively at 324 1st Ave
⏰ See you between 3 and 5!
04/10/2026
Passover is officially wrapped… which means 🥯✨ BAGELS ARE BACK ✨🥯
We’ve missed you (and we know you missed us). Come break that chametz-free streak the right way — fresh, hot, and loaded just how you like it.
See you soon 💛
04/06/2026
Cheesy, saucy, and baked to perfection 🍕🥯
Our Pizza Bagel is everything you love about a classic slice—right on your favorite bagel. Crispy edges, melty cheese, and that perfect bite every time.
Who needs a slice when you’ve got this? 😏
04/05/2026
Spring celebrations are in full swing at Ess-a-Bagel ✨
Whether you’re gathering for Passover or Easter, we’re wishing you a joyful and meaningful holiday.
To those observing Passover and keeping kosher—we miss you, but we’ll be right here when bagels are back on the menu 🫶🥯
And for those celebrating Easter, we’ve got everything you need to make your table extra delicious.
However you’re celebrating, we’re sending love (and saving you a bagel) 💛
04/03/2026
Meet The Heiress 👑🥯
A bagel of your choice, layered with avocado garlic cream cheese, silky nova, crisp cucumber, and a sprinkle of capers—fresh, bright, and just a little bit fancy.
Named after the daughters of Ess-a-Bagel, because some things are simply meant to be iconic 💫
04/02/2026
Happy Hour is BACK 🥯✨
From now through August 31st, swing by between 3PM–5PM and enjoy 20% off your in-store order 🙌
Your afternoon bagel run just got a whole lot better… see you soon 😉
04/01/2026
🔲 Square Bagels 🔲
To celebrate our 50th Anniversary, we’re turning tradition on its head (and its corners). Same iconic taste, just… a little edgier 😉
Available today only. Or is it? 👀
03/31/2026
Build your dream sandwich at home 🥯✨
Did you know you can grab your favorite deli meats + cheeses right here at Ess-a-Bagel? From fresh-sliced classics to the same quality we use on our sandwiches, we’ve got everything you need to bring that Ess-a-Bagel magic to your own kitchen.
Stop by, stock up, and sandwich your way 🥪💛
03/30/2026
Say hello to a new classic 🍔
We’re bringing the Hamburger to our specialty sandwich lineup—simple, satisfying, and made the Ess-a-Bagel way. Juicy, flavorful, and ready to become your new go-to.
Because sometimes… you just need a really good burger.
Available now—come grab yours.
03/27/2026
However you’re craving Ess-a-Bagel, we’ve got a way to get it to you 🥯🚗
Order your favorites for local delivery through:
📲 Our website (link in bio)
📞 Call us directly
🛵 Your favorite delivery apps
Breakfast, lunch, meetings, or just because—Ess-a-Bagel comes to you, fresh and fast.
03/26/2026
Spring called… and it wants dill 🥯🌿
Meet the Dill-icious: a fresh bagel layered with dill cream cheese, silky nova, crisp cucumber, and a bright squeeze of lemon. Light, fresh, and exactly what your spring cravings ordered.
Available now—come taste the season 💚
Address
324 1st Avenue
New York, NY
10009
If you're looking to visit a popular bagel spot on 1st Avenue in New York, here are some brief travel directions:
Public Transport:
1. Take the subway to the closest station, which is located at 1st Avenue and East Houston Street.
2. From there, walk north on 1st Avenue for about 10 blocks until you reach your destination.
Driving/Parking:
1. If you're driving, take the FDR Drive and exit at Houston Street.
2. Head west on Houston Street until you reach 1st Avenue.
3. Look for available street parking in the surrounding area or consider using a nearby parking garage.
Remember to check for any parking restrictions or fees before leaving your vehicle.
Please note that these directions are provided without mentioning the specific location of Ess-a-Bagel 1st ave.
Opening Hours
| Monday |
6:30am - 5pm |
| Tuesday |
6:30am - 5pm |
| Wednesday |
6:30am - 5pm |
| Thursday |
6:30am - 5pm |
| Friday |
6:30am - 5pm |
| Saturday |
6:30am - 5pm |
| Sunday |
6:30am - 4pm |
Alerts
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What people say
Ess-a-Bagel 1st ave is a fantastic bagel shop, sandwich shop, and fast food restaurant located on 1st Avenue in New York. With its wide range of mouthwatering bagels and delicious sandwiches, it's no wonder why this place has gained such popularity.
One thing that sets Ess-a-Bagel apart is their dedication to celebrating special occasions and holidays. They recently wished everyone a Happy Juneteenth, showing their support for important cultural events. They also shared interesting facts like the meaning of "Ess-a-Bagel" in Yiddish, adding a touch of education to their social media presence.
Their engagement with customers is evident through their posts asking for favorite bagel toppings and even sharing behind-the-scenes glimpses of what the staff eats. This level of interaction creates a sense of community and makes customers feel connected to the establishment.
Ess-a-Bagel also knows how to celebrate holidays right. On Mother's Day, they sent warm wishes to all the moms out there, spreading joy and love. They even joined in on St Patrick's Day festivities with a cheerful message.
But let's not forget about the food itself! Ess-a-Bagel offers an array of delectable options, including knishes that are perfect for snacking. Their commitment to quality is evident in their encouragement to "eat your veggies," ensuring that customers have a balanced meal.
Even during Valentine's Day, Ess-a-Bagel showed their love by wishing everyone a Happy Valentine's Day with heart emojis and an abundance of bagels. It's clear that they go above and beyond to make every occasion special for their customers.
If you're looking to satisfy your bagel cravings from the comfort of your own home, Ess-a-Bagel has got you covered too. They partnered with Goldbelly to offer a tempting 20% off deal on orders placed through the platform. This shows their commitment to providing convenience and value to their customers.
Overall, Ess-a-Bagel 1st ave is a must-visit for bagel enthusiasts in New York. With their delicious offerings, engaging social media presence, and dedication to celebrating special occasions, it's no wonder they have become a beloved spot for locals and visitors alike.
