09/05/2026
Are you team cup or cone? 👀
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Soft Swerve
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Soft Swerve is an ice cream shop and ice cream parlor located on Prince Street, with multiple locations in Manhattan, Brooklyn, and Queens. They offer a variety of unique flavors including matcha, roasted black sesame, Thai tea, and ube. Their social media posts engage with their audience by asking for preferences and memories related to their ice cream choices. Enjoy a scoop stack or choose between soft serve and scooped ice cream at Soft Swerve - the hardest decision you'll make this weekend! 🍦
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Address
37-12 Prince Street
New York, NY
11354
To get to the location on Prince Street in New York, you have a few options:
Public Transport:
1. Subway: Take the N or R train to Prince Street station. Exit the station and walk south on Broadway until you reach Prince Street.
2. Bus: Depending on your starting point, you can take various bus routes that pass through or near Prince Street, such as M1, M55, or M103. Check the local bus schedule for the most convenient option.
Driving/Parking:
Please note that parking in New York City can be challenging and expensive. It is recommended to use public transport if possible.
1. From Manhattan: Take any major avenue (e.g., 5th Avenue) heading south until you reach Prince Street. Look for available street parking or nearby parking garages.
2. From Brooklyn/Queens: Take the Brooklyn-Queens Expressway (I-278) towards Manhattan. Continue onto the Williamsburg Bridge and take the Delancey Street exit. Turn right onto Bowery and continue until you reach Prince Street.
Remember to check for parking regulations and availability before leaving as they may vary depending on the time of day and day of the week.
These directions should help you find your way to Prince Street in New York without mentioning any specific destination like Soft Swerve.
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What people say
Soft Swerve, located on Prince Street in New York, is a must-visit ice cream shop for all ice cream enthusiasts. With its wide range of flavors and unique twists, Soft Swerve offers a delightful experience that will leave you craving for more.
One thing that sets Soft Swerve apart is their appreciation for the pure flavor of ice cream. They understand that not all flavors need toppings or mix-ins to shine. Their matcha flavor, for example, is enjoyed plain by many ice cream purists who appreciate its natural taste. It's refreshing to see an establishment that celebrates the simplicity and authenticity of ice cream.
But don't worry, Soft Swerve also knows how to take things up a notch. Their roasted black sesame ice cream comes with a drizzle of condensed milk, adding an extra punch of sweetness. This combination creates a harmonious blend of flavors that will transport you back to your childhood days.
Speaking of black sesame, Soft Swerve knows they have die-hard fans out there. They engage with their customers on social media and encourage them to show their love for this unique flavor with a simple wave emoji. It's heartwarming to see how they connect with their community and create a sense of belonging.
Soft Swerve also understands the eternal struggle between choosing soft serve or scooped ice cream. They playfully challenge their customers to make this tough decision, making the whole experience even more enjoyable.
The founders of Soft Swerve, Jason Liu and Michael Tsang, started this venture in 2016 with one location in Chinatown. Since then, they have expanded to multiple Manhattan locations as well as Brooklyn and Queens. This growth speaks volumes about the quality and popularity of their ice cream.
To further engage with their customers, Soft Swerve asks them to vote for the best soft serve flavor they've ever had: Ube or Matcha? This interactive approach shows that they value their customers' opinions and are always looking for ways to improve.
If you're in Brooklyn, Soft Swerve has got you covered too. They recently introduced matcha soft serve at their Dekalb Market Hall location, inviting everyone to join the "par-tea" happening there. This expansion shows their commitment to bringing their delicious creations to more people.
Soft Swerve is a gem in the New York ice cream scene. With their dedication to pure flavors, unique combinations, and engaging with their customers, they have created an experience that is both delightful and memorable. Whether you're an ice cream purist or someone who loves experimenting with flavors, Soft Swerve is a must-visit destination that will leave you wanting more.